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Behavioral Finance. Lklklk. Overconfidence. Lklklk. Pride & Regret = Pain & Pleasure. Better than a poke in the eye with a sharp stick Disposition effect - Reference points. Consider the past. House Money Cognitive dissonance. Mental Accounting. Lklklk. Forming Portfolios. Lklklk.

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  1. Behavioral Finance • Lklklk

  2. Overconfidence • Lklklk

  3. Pride & Regret = Pain & Pleasure • Better than a poke in the eye with a sharp stick • Disposition effect - • Reference points

  4. Consider the past • House Money • Cognitive dissonance

  5. Mental Accounting • Lklklk

  6. Forming Portfolios • Lklklk

  7. Representativeness and Familiarity

  8. Social Interaction • Lklklk

  9. Emotion and Decision • Lklklk

  10. Self Control and Decisions • Lklklk

  11. Prospect Theory Value Function

  12. Normal Distribution A large enough sample drawn from a normal distribution looks like a bell-shaped curve. Probability The probability that a yearly return will fall within ± 1 standard deviation (± 20.5%) of the mean is approximately 68%. + 3s73.7% – 3s– 49.3% – 2s– 28.8% – 1s– 8.3% Mean12.2% + 1s32.7% + 2s53.2% Return onlarge company commonstocks 68.26% 95.44% 99.74%

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