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Thank You!

Thank You!. www.futuresgroup.com. Photo by Ville Tanskanen.

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Thank You!

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  1. Thank You! www.futuresgroup.com Photo by Ville Tanskanen

  2. A type of business model whereby a manufacturer or marketer of a product or service (the franchiser) grants exclusive rights to local independent entrepreneurs (franchisees) to conduct business in a prescribed manner in a certain place over a specified period Social FranchisingImproving Access to Primary Health Services among the Poor

  3. Fundamentals of Social Franchising Model • Business approach for SUSTAINABILITY • Each stakeholder must benefit • Market research fundamental to future growth of the network • Three tiered approach with a mix of full and fractional franchising • Networks are not sustainable with only family planning services – the basket needs to be broadened • Define target market • Pricing based on ‘most frequent value’ • Linkages with existing government schemes

  4. Fundamentals of Social Franchising Model • Branding beyond just the logos • Look for business model innovation • Offering one-stop shop • Franchisor role • Capacity building and training • Development of vendors and procurement at competitive prices • Regulating quality assurance systems • Marketing of the network Photo by Suneeta Sharma

  5. Hub and Spoke Model of Franchise Network in India ***Covering 70 districts L1 L3 L2 L2 L3 L1 L3 L3 L1 L0 L2 L2 L3 L3 L2 L1 L2 L0: Franchiser hospital (2) L1: Fully franchised units (70) L3: Partially franchised units (700) L4: Community level committees (10,500)

  6. Network Performance (August 2007 – Jan 2009) • Current network of 1369 facilities • Deliveries – 9738 • ANC – 38640 • IUDs – 1900 • Sterilization – 534 • CYPs generated • Condoms – 14365 • Pills - 17260 Photo by Gary Graves

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