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Consumer Behavior

Consumer Behavior

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Consumer Behavior

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Presentation Transcript

  1. Consumer Behavior Midterm Examination Review

  2. Questions and Points • True/False - Multiple Choice • 40 Qs = 80 points • Questions • 15 Qs = 40 points • 10 Qs @ 2 points each • 5 Qs @ 4 points each • Match the Following • 10 Qs = 20 points • Total = 140 points

  3. How to study? • Multiple Choice questions: • Read Textbook thoroughly • Test 1 review • Questions • Handouts/Reading Quizzes/Test 1 • Match the Following • Handouts/Textbook/Test 1