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Exploring Place Marketing Strategies: Insights from FDI Trends to Local Success Stories

This document delves into the intricate world of place marketing, examining global and UK trends in foreign direct investment. It outlines a strategic framework for effective place marketing, traces its evolution, and highlights practical case studies like Locate in Kent’s focus on medical devices. The methodology provided by OCO offers valuable insights, including toolkits designed to define competitive propositions and identify key sector opportunities, ultimately enabling regions to enhance their marketability and attract investment.

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Exploring Place Marketing Strategies: Insights from FDI Trends to Local Success Stories

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