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Basic 2 -D design concepts

This guide delves into the fundamentals of two-dimensional design, explaining its purpose and how to effectively communicate visual ideas through flat surfaces like paper, canvas, or digital screens. Learn how to convey mood and tone, organize space, and utilize essential vocabulary such as line, dot, shape, and pattern. Discover techniques for composition balance, including symmetrical and asymmetrical arrangements, and explore how these elements influence viewer perception. Engage with exercises that encourage creativity and interpretation using simple shapes and lines.

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Basic 2 -D design concepts

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  1. Basic 2-D design concepts

  2. What is it? What does it describe?

  3. What is two dimensional design? • How you communicate your visual ideas effectively via a flat surface, be it paper or canvas or a brick wall or an advertising page.How you convey mood, tone, inspiration. • How do you best organize a space?

  4. This is called Accumulation. Why?

  5. What are the dots doing here?

  6. Vocabulary • Line – a point moving through space • Dot – a single point in space

  7. What kind of sky is this? How is the effect achieved?

  8. What is this line doing? Interpret this ad.

  9. Using only dots • Convey the idea: UP • Show me: squashed • Show me: rain • Love

  10. Using only line(s) • Illustrate the idea “Frenetic” (very excited! Energetic, uncontrolled) • Calm • Sleeping • Awake

  11. Vocabulary • Shape – a contour that describes an enclosed space • Volume – the description of a three dimensional space.

  12. Why are these shapes important? What is the meaning of this?

  13. How is the artist using dot, line, shape to convey an Equinox?

  14. Vocabulary • Pattern – the repetition of an element in a composition • Composition – the organization of visual elements on a surface How is this balanced? Is it symmetrical? What is the repeated element? Why is there a big diagonal line here?

  15. Radial composition

  16. Symmetrical, why is that essential here?

  17. asymmetrical: how does that affect the viewer?

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