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Background.

Morrisons , Fuel Britannia Flexible posting: guaranteeing delivery within a strict promotional timeframe. Background. As part of their ongoing ‘Fuel Britannia’ campaign, Morrisons ran a promotion offering shoppers 6p off every litre of fuel when they spent £40 or more. Idea.

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  1. Morrisons, Fuel Britannia Flexible posting: guaranteeing delivery within a strict promotional timeframe Background. As part of their ongoing ‘Fuel Britannia’ campaign, Morrisons ran a promotion offering shoppers 6p off every litre of fuel when they spent £40 or more. Idea. Adshel 6 sheets were chosen as the ideal medium to reach the target audience: each of the 3000 panels was within a 10 minute drive time of a Morrisonsstore with a petrol filling station. It was essential that our posting schedule strictly followed the promotion dates, rather than traditional in-charge periods. We were able to guarantee all panels would be posted out by the final date of the promotion by means of a live posting report. The whole campaign was turned round in 4 days, demonstrating the flexibility of our operations and sales team and the partnership between all agencies involved.

  2. Morrisons, Fuel Britannia Campaign details “We wanted to create a bit of noise around the fuel promotion as well as driving footfall and encouraging people to collect and redeem the money off vouchers. In a short turnaround time, Clear Channel offered the flexibility of posting within the strict promotion dates and allowed us to deliver the message in proximity to Morrisons stores with petrol stations.” Erin Pitchers, MEC

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