SlideServe
Télécharger Obtenir Pro
Menu
Accueil Pro
Préférences
ApparenceLight Aide et commentaires
© SlideServe · v2026

Enhance Your Advertising with Manufacturer and Alternative Funding Co-op Options

laasya avatar
laasya
23 diapositives · 362 Views · Aug 20, 2014

Discover how manufacturers and alternative funding co-ops can elevate your advertising strategy. Co-operative advertising allows retailers to receive reimbursement for ads featuring manufacturers’ products, optimizing ad budgets and generating new revenue streams. Two primary models exist: Retail-Driven Co-op, where a single retailer collaborates with one or more vendors, and Manufacturer-Driven Co-op, combining funds from various retailers. This partnership not only amplifies promotional reach but also aligns advertising efforts with national programs, benefiting both local businesses and manufacturers.

#enhance your advertising with manufacturer and alternative funding co-op options #enhance your advertising with manufacturer and alternative funding co-op options ppt #powerpoint #presentation
Enhance Your Advertising with Manufacturer and Alternative Funding Co-op Options - slide 1
01 / 23Enhance Your Advertising with Manufacturer and Alternative Funding Co-op Options
1 / 17

Télécharger la présentation

Enhance Your Advertising with Manufacturer and Alternative Funding Co-op Options
Une image / un lien ci-dessous est fourni (tel quel) pour télécharger la présentation

Politique de téléchargement : le contenu du site vous est fourni TEL QUEL pour votre information et votre usage personnel ; il ne peut être vendu, concédé sous licence ni partagé sur d’autres sites sans l’accord de son auteur.Le contenu vous est fourni TEL QUEL, pour votre information et votre usage personnel uniquement. Téléchargez la présentation en cliquant sur ce lien. Lors du téléchargement, si vous ne parvenez pas à télécharger une présentation, l’éditeur a peut-être supprimé le fichier de son serveur.Pendant le téléchargement, si vous ne parvenez pas à obtenir une présentation, le fichier a peut-être été supprimé par l’éditeur.

F I N

Plus de contenu associé

Transcription de la présentation

  1. Manufacturer and Alternative Funding Co-op & NTR

  2. Co-op The Co-op Triangle Manufacturer Radio Retailer

  3. Co-op Co-operative Advertising The manufacturer or supplier reimburses the retailer for the advertising (all or a portion) based on the retailer’s previous purchases Local retailer runs advertising featuring a manufacturer’s or supplier’s product or service

  4. Co-op Benefits Stretches a retailer’s ad budget Lucrative source of new revenue Local retailers can tie into national manufacturer's programs Rarely CPP or ratings driven

  5. Co-op Two Opportunities 1 You work with a single retailer to use accruals from one or more vendors to advertise one or more products/services Retail-Driven:

  6. Co-op Two Opportunities 2 You work with one manufacturer to combine the accruals from several retailers to advertise selected products/services Manufacturer-Driven:

  7. Co-op Info from RAB.com K-SWISS INC: 31248 Oak Crest Dr., Westlake Village, CA 91361. Geronimo Moran, (818) 706-5494. Company Info – Who to contact

  8. Co-op Info from RAB.com K-SWISS INC: 31248 Oak Crest Dr., Westlake Village, CA 91361. Geronimo Moran, (818) 706-5494. 100% Allowance- What % of advertising

  9. Co-op Info from RAB.com K-SWISS INC: 31248 Oak Crest Dr., Westlake Village, CA 91361. Geronimo Moran, (818) 706-5494. 100%up to 1% of current year’s net shipments. Accrual Rate- Source of funding

  10. Co-op Info from RAB.com K-SWISS INC: 31248 Oak Crest Dr., Westlake Village, CA 91361. Geronimo Moran, (818) 706-5494. 100%up to 1% of current year’s net shipments. Expires 12/31 Expiration Date- When funding ends

  11. The Difference Between • NTR Co-op • Previous Purchases • Structured • Ad Based • Corporate Contact • Future Purchases • Not Structured • Promo Based • Local Contact • NTR = Revenue not from a traditional advertising budget.

  12. NTR Spending (Billions) $342 $288 $276 $249 $165 $70 1995 2000 2005 Advertising Promotional Sources: Universal McCann 2006, Promo Magazine 2006

  13. NTR Kinds of NTR Sports Marketing Recruitment Job Fairs Expos Sampling / Couponing Consumer Sweepstakes • Cause-Related • Event-Related • Internet • In-Store • Mass Merchandiser • Convenience • Supermarket

  14. NTR Show Me The Money! • NTR campaigns are NOT funded from an ADVERTISING budget! NO! AD Budget

  15. Sales Branding Multi-cultural Promotional Public Relations HR or others • NTR Show Me The Money! • NTR campaigns DO come from these budgets: YE$

  16. NTR Elements • NTR campaigns can revolve around elements other than Radio • Direct Mail • Newspaper • Even • the blimp! • Promotional Gizmos

  17. NTR Retail Driven NTR • Create a consumer promotion by starting with a retailer • Ask the manufacturer to fund the promotion • The retailer agrees to buy more product from the participating manufacturer • In exchange, the manufacturer agrees to pay for the promotion

  18. NTR Manufacturer Driven NTR • Create a consumer promotion by starting with the manufacturer • The participating retailers are asked to buy more product from the manufacturer • In exchange, the manufacturer agrees to pay for the promotion

  19. Manufacturer and Alternative Funding Co-op & NTR