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THE LEGO GROUP

THE LEGO GROUP. Company Report Drew Pompa. PRODUCTS. Toys 130 new sets a year Recent: licensed sets Other Theme parks Films, TV shows, board games, video games Even consulting!. FINANCIALS. Privately-held, family-owned company 2011 Annual Report

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THE LEGO GROUP

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  1. THE LEGO GROUP Company Report Drew Pompa

  2. PRODUCTS • Toys • 130 new sets a year • Recent: licensed sets • Other • Theme parks • Films, TV shows, board games, video games • Even consulting!

  3. FINANCIALS • Privately-held, family-owned company • 2011 Annual Report • Revenue: $3.3 billion (up 17% from 2010) • Net Profit: $734 million (up 12% from 2010) • Employees: 9,374

  4. HISTORY • 1934: Founded in Billund, Denmark • 1958: Developed modern “brick” • 1968: First LEGOLAND opened • 1999: FIRST LEGO League • 2004: “Rebuilt” business strategy

  5. STORY • LEGO Education • Founded in 1980 • Programs for schools to reinforce principles of science, technology, engineering and math

  6. WHAT’S HOT? • Licensing • Star Wars, Indiana Jones, Batman, etc. • 2011: Crowdsourcing new sets

  7. SECRET SAUCE • Consistency • Resources • Fun

  8. COMPETITION • Direct • Mega Bloks • CoCo • K’Nex • Indirect • Technology

  9. SOMETHING AWESOME • 2004: LEGO Digital Designer • But...

  10. PREDICTION • Optimistic • Shown steady financial growth • Can adapt to evolving markets

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