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Nicola Bryant

Nicola Bryant

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Nicola Bryant

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Presentation Transcript

  1. Nicola Bryant Marketing & Events

  2. Vision In 2010, Birmingham will be recognised as a leading European Digital City where everyone is able to exploit the benefits of digital technologies to actively engage and participate in the information society. Birmingham will be positioned to compete globally for trade, investment and tourism that will be central to our global economic success

  3. The Challenge We still have a digital divide We still have around 300,000 people not online from home or not connecting We do have youngest population in Europe and one of highest % of EMG groups A city that by 2010 needs to be recognised as the digital city

  4. What do we want - 2010 Birmingham recognised as a digital city Users to believe ‘life is better’ with more power to access choices See digital access as a way to save money Know they can get connected in Birmingham

  5. What we need to do for 2010 Profile the city’s reputation Promote Birmingham through technological means Market the city as digital – “what’s in it for me” Develop and strengthen alliances to support delivery of campaigns and events Extending reach through partner channels and influencers

  6. Birmingham’s Digital FamilyMeet the Locke’s

  7. 12 month campaign with themed months: • Oct: Interactive digital TV (BT Vision) • Nov: Out and about • Dec: Online shopping • Jan: Keeping in touch • Feb: Kids fun and games

  8. Digital Family newsletter – Sept 08 e-family news e-city news - Oct

  9. “Birmingham’s digi-TV service is most popular in the country” Birmingham Post August 2008

  10. PR Achievements – highlights of the year 20 press releases issued 13 feature style stories in Post and ‘e-business section Lead article in the Birmingham Post, ‘Big Debate’ 3-page spread on Virtual Birmingham(AVE £5.5K) Virtual Gym exclusive – Sunday Mercury (AVE £4.7K) Broadcast coverage BRMB, Midlands today; BBC Radio WM; BBC Birmingham online PR value: £105K

  11. What next Next campaign - April Strengthen communications – outward focused Events e.g. Tory party conference, Hello Digital, Diwali; Use of technologies to adding digital value; digital agenda links 2010 event - 20 – 22 October Awards – 2009/2010 Case stories – examples of the digital city

  12. What do you want?