1 / 9

LHC 320 Course Information

LHC 320 Course Information. Professor: Andrea Perry Office: D3273 Phone: 763-1309 E-mail: aandrea@umich.edu or aandrea@lni.net Hours: T,Th 10-11 Assignments CourseTools. Course goals. Analyze communication situations and choose effective message channels

lacy-reynolds
Télécharger la présentation

LHC 320 Course Information

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LHC 320 Course Information • Professor: Andrea Perry • Office: D3273 • Phone: 763-1309 • E-mail: aandrea@umich.edu or aandrea@lni.net • Hours: T,Th 10-11 • Assignments • CourseTools

  2. Course goals • Analyze communication situations and choose effective message channels • Select and organize information to achieve objectives • Use technology effectively • Develop a set of writing strategies • Evaluate written and oral documents • Create effective arguments

  3. Getting to know you • Pick a partner whom you do not know • Talk for 5-10 minutes • Prepare a 1-2 minute professional introduction of your partner

  4. What is “good writing”? • In a group of three or four, come up with a prioritized list of the five most important characteristics of “good writing” • Answer the question, “Are these characteristics of all good writing?” • Which ones do you thinkapply most strongly to business writing? Why? • Be prepared to report to the class

  5. Effective business writing... • Is focused on an objective • Is focused on the reader’s needs • Can’t be separated from the situation • Can look very different at different times

  6. Futura Case discussion • In a small group (3-5 people), read the Futura Case • Begin by discussing what action(s) you would take in this situation • Tuesday we will complete the questions

  7. Assignment • Read Chapter 1 and Appendix B in EBC • Write a draft of the memo part of the Baseline Evaluation Portfolio • Drafts should be typed, double-spaced, and ready for peer review (accurate spelling, no typos, coherent thought)

  8. Baseline Evaluation Portfolio • Due January 13 • Part 1: biographical statement • A brief, professional self-introduction • Examples: look at annual reports, loan proposals, SEC filings, book jackets • Part 2: sample of real-world business writing • Examples: choose a cover letter, thank you, acceptance letter, memo or report from internship, etc. • Part 3: descriptive memo (draft due January 11) • An analysis of your writing in context • Think about writing you’ll do in your career

  9. Baseline Evaluation Portfolio • Audience: me • Objective: to create a positive, professional, candid “first impression” • Context: academic (this class) • Channel: written documents

More Related