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Associates. Jianyu Chai Conner Harmon Ben Livni Kenia Lopez Mandy Sheng. Management. Mark Zuckerberg Chairman and CEO. Sheryl Sandberg COO. David Fisher VP of Advertising and Global Operations. David Ebersman CFO. Overview. Founded in 2004 by Mark Zuckerberg
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Associates JianyuChai Conner Harmon Ben Livni Kenia Lopez Mandy Sheng
Management Mark Zuckerberg Chairman and CEO Sheryl Sandberg COO David Fisher VP of Advertising and Global Operations David Ebersman CFO
Overview • Founded in 2004 by Mark Zuckerberg • World’s largest social media company • Enable users to share and communicate • Developers can build social applications • Enable advertisers to engage with its users
Accomplishments • 1 BILLION USERS • #1 company to work for • 50 world's most admired companies • 10 most admired in innovation
Advertising • Most revenue is made through ads • Keeps Facebook free for users • Users receive personalized ads
Advertising Paymentmethods • Facebook Exchange (FBX) • CPC (per click): $.36-1 • CPM (per thousand impressions) : $.03-.63 • Ad Analytics and Facebook Insights
Acquisitions & Investments • Instagram • Patents and Intellectual Property • News Feed and tagging friends • Sorting content feed by user interest • Efficiently creating ads targeting profiles
Liquidity Current Ratio
Employee Compensation • Benefits • Unlimited sick days • Tuition reimbursement • Gym memberships • Personal Projects
Restricted Stock Units • Liquidated 6 months after IPO • Taxed for amount they are sold • $2.3 billion tax bill • Similar to a stock buy back
TaxManagement • After IPO, tax rate increased • Caused by foreign losses and RSUs • Massive tax bill • However, Facebook was refunded
SWOTAnalysis Strengths • More than 1 Billion active users/month • Broad user demographic • Custom audience • Free marketing – users invite their friends • Attract talented workers
SWOT Analysis Weaknesses • Free? • Involved in lawsuits • Must constantly innovate
SWOT Analysis Opportunities • Worldwide expansion • Acquisitions and Intellectual property • Monetizing mobile users • Facebook Platform (Branch Out)
SWOT Analysis Threats • Growth in the use of mobile users • Our business is highly competitive
Stocks • “we are not operating to maximize profits but doing what we think is better for the long term” • Buy low, Sell high. The time is now
Future Atlas Advertiser Suite from Microsoft Graph Search
“We don’t build services to make money; we make money to build better services” - Mark Zuckerberg