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Be Safe & Sound Partner Meeting

Be Safe & Sound Partner Meeting. January 23, 2004. Agenda. Welcome and Introduction (Steve) Be Safe & Sound Update (Meghan) Public Relations Strategy (PR Team) Business Plan (Mindy) Questions and Comments (Steve). Welcome and Introductions. Be Safe & Sound Update. Outreach Efforts.

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Be Safe & Sound Partner Meeting

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  1. Be Safe & Sound Partner Meeting January 23, 2004

  2. Agenda • Welcome and Introduction (Steve) • Be Safe & Sound Update (Meghan) • Public Relations Strategy (PR Team) • Business Plan (Mindy) • Questions and Comments (Steve)

  3. Welcome and Introductions

  4. Be Safe & Sound Update

  5. Outreach Efforts Dinner with the School Safety Centers • “Thanks for the information and material. We look forward to working with you to promote this program to schools in [our state].” • “Since I am new to this network, the evening with NCPC enabled more networking for me. I'm very impressed with what your organization does.” • “I enjoyed the engagement as much as your team.  I look forward to reviewing the new packet.”

  6. Outreach Efforts

  7. Pennsylvania

  8. Kentucky

  9. Ohio

  10. Texas

  11. Indiana

  12. Florida

  13. Georgia

  14. North Carolina

  15. Virginia

  16. Tennessee

  17. New York

  18. California

  19. Missouri

  20. School Safety Center States

  21. Additional Outreach

  22. Ordered Publications

  23. Overall Outreach School Safety Center States Additional Outreach Product Orders

  24. Distribution of Publications Caregivers’ Guide • 45,809 total tracked Sept.-Dec., 2003 • 23,940 through Fulfillment Center orders • 18,000 to elected officials in 20 states • 3,219 to schools in Kentucky and Pennsylvania • 650 through conference exhibits in Kentucky, Pennsylvania, and Ohio Toolkit • 403 total tracked Sept.-Dec., 2003 • 400 through conference exhibits in Kentucky and Ohio • 3 ordered through Fulfillment Center

  25. National PTA • 27,000 school affiliates; 6 million members • New CEO and 28-member elected board • Moving beyond fundraising into advocacy • Be Safe & Sound as vehicle Ideas: • Response to NCLB • Training of trainers in key states • Distribution of co-branded Guide and Toolkit

  26. Website Baseline (measured in sessions) • 322 in August • 251 in September • 949 in last quarter • 353 in October • 287 in November • 309 in December

  27. Public Relations Strategy

  28. Business Plan and Budget

  29. Questions and Comments

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