Operations Management as a Competitive Weapon: Manufacturing Design and Selection
This module delves into the intricacies of manufacturing design and selection, emphasizing the strategic and operational issues that drive competitive advantage. Students will learn to apply Quality Function Deployment, evaluate product design processes via cross-functional teams, and understand how to relate process selection to competitive dimensions and product life cycles. Key topics include MRP, JIT, and aggregate planning. By the end, students will gain insights into how effective manufacturing design can optimize capacity and enhance operational strategy.
Operations Management as a Competitive Weapon: Manufacturing Design and Selection
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Presentation Transcript
Operations Management as a Competitive Weapon Module 3: Manufacturing Design & Selection
Strategic Issues Tactical Issues Operational Issues Capacity Operations Strategy Location MRP Process Analysis Inventory JIT Manufacturing Design & Selection Aggregate Planning TOC OM Course Framework Module 03: Manufacturing Design
Learning Objectives At the end of this module, each student will be able to: • Explain designing for the customer, quality function deployment, and house of quality • Evaluate basic process selection • Relate process selection and competitive dimensions • Relate process selection and product life cycle Module 03: Manufacturing Design
1. Silo Approach Module 03: Manufacturing Design
Quality Function Deployment • Product design process using cross-functional teams • Translates customer preferences into specific product characteristics Module 03: Manufacturing Design
A. Cust. Att. & Engin. Char. Module 03: Manufacturing Design
B. Relationship nature Module 03: Manufacturing Design
C. Rate relative importance Module 03: Manufacturing Design
D. Roof, comp. val., target val. Module 03: Manufacturing Design
2. Basic Process Strategies • Determines how operations is organized to handle the volume and variety of products or services for a specific market segment. Module 03: Manufacturing Design
Physical exam Flu Physical exam D T R B P Broken arm Broken arm Flu Example 1 D: Doctor (examination rooms) R: Radiology (X-ray) T: Triage (assess severity of illness) B: Blood (lab test) P: Pharmacy (fill prescriptions) Module 03: Manufacturing Design
Mid-sized 6 cylinder Mid-sized 6 cylinder A S H F Compact 4 cylinder Compact 4 cylinder Example 2 A: Front-end body-to-chassis assembly H: Hood attachment F: Fluid filling S: Start-up testing Module 03: Manufacturing Design
High Volume, High Standard- ization Product FewMajorProducts,HigherVolume Low Volume, One of a Kind Multiple Products, Low Volume Process Flexibility (High) Unit Cost (High) I. Job Shop II. Batch Textbook printing III. Assembly Line Cars Product Focused Steel IV. Continuous Flow Flexibility (Low) Unit Cost (Low) Product / Process Matrix Process Focused Emergency room Module 03: Manufacturing Design
High Volume, High Standard- ization Product FewMajorProducts,HigherVolume Low Volume, One of a Kind Multiple Products, Low Volume Process Flexibility (High) Unit Cost (High) I. Job Shop II. Batch TOC III. Assembly Line MRP JIT IV. Continuous Flow Flexibility (Low) Unit Cost (Low) Planning & Control Strategies Factory Physics Module 03: Manufacturing Design
Process Choice Job Shop Assembly Line Tendency for customized products Tendency for standardized products and services, with low volumes and services, with high volumes High-performance design quality Consistent quality More emphasis on customization More emphasis on low cost and volume flexibility Long delivery times Short delivery times 3. Competitive Dimensions Module 03: Manufacturing Design
Intro-duction Growth Maturity Saturation Sales AssemblyLine Continuous Batch Job Shop Dependability Cost Quality Flexibility Cost Quality Cost Quality Dependability Cost Quality Dependability Factory Physics TOC MRP JIT Time 4. Product Life Cycle Module 03: Manufacturing Design
