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Presented by: CFA – Cohen Friedberg Associates Eric Friedberg

Enhance your traditional Promotions by using a Mobile entry point to Consumer Engagement and Acquisition. Presented by: CFA – Cohen Friedberg Associates Eric Friedberg. Your mobile device is now your third hand ! You never leave home without it!

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Presented by: CFA – Cohen Friedberg Associates Eric Friedberg

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  1. Enhance your traditional Promotions by using a Mobile entry point to Consumer Engagement and Acquisition Presented by: CFA – Cohen Friedberg Associates Eric Friedberg

  2. Your mobile device is now your third hand! You never leave home without it! Your mobile phone # number is your digital DNA or Mobile fingerprint! When we can capture consumer “DNA” we can start to deliver programmatic 1 on 1 personal communication Your mobile device is the remote control of our lives, from controlling the car, your home temperature environment, planning your day, and remembering how many steps you took today! Your mobile device is also a GPS - geo locator, which the consumer has voluntarily opted “to be found” and tracked in order for their device to interact in the most relevant and personal fashion to be expected. Mobile interaction is the key to enhance the consumer promotion experience and shorten the sales cycle, while building furthe engagement with your brand. The power of Mobile

  3. Product shelf extension – video Informative, with links to promotion for RFI (DATA capture), and social mobile channel relationship entrées. Text ___ to 87358 and enter to win! Creating a one on one conversation with product and consumer! i.e. Text now to learn more about how to use _____! Or text now for a link to enter for a chance to win! Delivering links to Video presentation- tuturial of how to use or compliment your product, getting extended and more quality audience views of your Youtube assets Creating a shareable or viral moment, Free added value media – or earned media opportunity SMS text is a call to action opportunity for Brand to Hand In-store Engagement

  4. SMS rises above the noise, in a digital space of comfort Texting is the language of choice for almost all generations SMS offers precision TIMING and PLACE, as it is essential for creating relevant interaction with your customers Instant door opener to more from your brand on the mobile device SMS Text is Intimate and Immediate and the perfect ”doorway” to kick-start a relationship with your best consumers, while boosting your sales promotion engagement rates!

  5. The power of 1ST Party consumer data Establishing and building consumer Loyalty Staying in contact, and creating an on-going relationship Remarket and Retarget through paid and organic media, social mobile digital, as well as traditional programmatic Opportunity for Omni channel Integration – the mobile device is your brand/product’s “remote control” Acquisition

  6. We can customize your next program with mobile interactive campaigns • 25 + plus years in business • Customized SMS Text Message Marketing tools and tactics • Robust back-end reporting and analysis • “Executive level” account management • Custom solutions and software which seamlessly handles multiple, complex and real-time data feeds.  • An entire staff seasoned with execution experience.

  7. Text messaging estimated costs and capabilities, can use for all programs • Voting • Interactive games • Couponing and SLO delivery • Loyalty Programs (Opt ins) • Shared short code or dedicated short codes • Concierge - executive level account management • Reporting and Analytics • Data integration and security

  8. Contact:Eric Friedberg617-335-6937eric@cfapromo.com

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