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Decision making and lobbying . The Valencian Regional office in Brussels

European decision making and lobbying. Decision making and lobbying . The Valencian Regional office in Brussels Brussels / September 9 th , 2010. Regional strategies 4 building Europe. Who are we ? Making a convincing strategy

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Decision making and lobbying . The Valencian Regional office in Brussels

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  1. European decision making and lobbying Decisionmaking and lobbying. The Valencian Regional office in Brussels Brussels / September 9th, 2010

  2. Regional strategies 4 buildingEurope • Who are we? • Making a convincingstrategy • New approachin an global economic and financial crisis: Other European tools • Promoting EU Projects in the Valencia Region • Communication Tools • BestPractices in EU projects

  3. Think Globally Act Localy Communicate Glocally

  4. The Valencian Region • With 5,1 Millions of inhabitants, the population of the region accounts for 10.8 % of the total Spanish population • Valencia is the third largest city in Spain. • In our Region, Spanish and Valencian are the co-official languages. • In Spain: 1 official language, Spanish, plus 4 co-official languages: Basque, Catalan, Galician and Valencian. The Region of Valencia is located on the Mediterranean coast of Spain and is part of the so-called Mediterranean Arch, an axis which has experienced one of the fastest economic growth rates in the European Union.

  5. Chronology

  6. A new instrument for the Valencian Region Public Private Partnership (PPP) Public sector Private sector Regional and local administrations Public organisations Energy saving banks chambers of commerce universities pro associations FCVREFundación Comunidad Valenciana – Región Europea (created in 2003) GAIN IMPORTANCE IN THE EU ARENA

  7. Making a convincingstrategy • Making a convincing dissemination strategy: Local and Regional level • The FCVRE as cofinancialpartnerforeuropeanprojects • Perfect partner for international dissemination • Methodology • European Networks

  8. MAKING A CONVINCING DISSEMINATION STRATEGY LOCAL AND REGIONAL LEVEL SOLUTIONS: EU TOOLS GLOBALIZATION CLIMATE CHANGE ECONOMIC CRISIS EYJAFJALLA

  9. MAKING A CONVINCING DISSEMINATION STRATEGY LOCAL AND REGIONAL LEVEL CALL OUT EFFECT EU NATIONAL REGIONAL LEVEL Political parties Members of parliament Members of government Civil servants Local politicians Local leaders Influential groups, persons which can be located DISSEMINATION PARTNER SEARCH: GIVING RELEVANCE TO THE MEDIA

  10. Everyprojectfinancedby the European Commissionmustbedisseminated at aninternationallevel. The Fundación Comunidad Valenciana – Región Europea works in twoways: As active partner to facilitate the creation of European consortia and to spread Valencian initiatives among European regions by means of an active network. As ideal partnertoeffectivelydesigncommunicationcampaignstointernationally spread the results of the European projects in the EU capital. Toachievetheseobjectives, the FCVRE takesadvantage of itsemployees´ knowledgeon European issues, specializedinternationalstaff, hi-techequipment and selectivedatabases. The FCVRE CONFUNDS the international dissemination work package IF : the project ‘s objective is within the FCVRE priorities or/and Valencian partners are in the consortia THE FCVRE AS COFINANCIAL PARTNER FOR EUROPEAN PROJECTS

  11. PERFECT PARTNER FOR INTERNATIONAL DISSEMINATION • Region-marketing strategies: sharing with other regions good study cases and learn from each other. • Multimedia equipped office: partners can effectively transmit their message by organizing seminars and presentations. • Brussels’ based: we offer press-related services, writing and releasing articles and reports through the comprehensive database that contains European, national, regional and local officers, media, decision- makers and think-tanks. • Increase the civil society participation in European issues: the FCVRE does the monitoring and follow up of the EU legislation and information on funding and business opportunities to both public and private institutions.

  12. METHODOLOGY FCVRE Communication & Networking Tools Networks Regional Partnerships • CoR - Open Days • www.opendays.europa.eu • European projects • TAIEX • taiex.ec.europa.eu • Assembly of European Regions www.aer.eu

  13. OTHER EUROPEAN NETWORKS ERRIN – European Regions Research and Innovation Network ERRIN is a unique network of more than 80 EU regions and their Brussels representations offices. Promotes knowledge exchange, joint action and project partnerships between its members with the aim to strengthen their regions’ research and innovation capacities. FIELDS: Biotechnology, Transport, Health, Energy and Climate Change, Nanotechnology, ICT… The Valencian region is the New Chair of the Management Board of the network.

  14. platforms of interregional co-operation on EU projects and common positions: Committee of Regions initiatives www.cor.europa.eu. WATERREGIOwww.waterregio.net EU2020 Regions Network. www.lisbonregionsnetwork.eu Knowledge and Innovation Community (KIC) www.climate-kic-proposal.org “Pionners into practice 2010-2011”: Training on sustainable building and transport in regions members OTHER EUROPEAN NETWORKS

  15. Project Valencia Towers Port of Valencia • New approachin a global economic and financial crisis: Other European tools • The European recovery plan • The Valencian strategy • European projects with the FCVRE involvement • EIB funding opportunities • EGF - European Globalisation Adjustment Fund 15

  16. Connection with strategic areas of the Lisbon Agenda People. Retraining and skills upgrading to promote employability. Business. Sufficient and affordable access to finance Infrastructure and energy. Opportunity to boost energy efficiency. Research and innovation. Strategic aims Lessen the human cost and its impact on the most vulnerable workers Be prepared to take advantage when the growth returns for the needs for competitiveness and the needs of the future. Speed up the shift towards a low carbon economy THE EUROPEAN RECOVERY PLAN

  17. The Covenant of Majors (CoR): European cities commitment (Brussels, Valencia, Rome, London…) to go beyond the (20-20-20) CO2 emissions reducing EU target through energy efficiency and renewable energy. Health Platforms in the CoR framework: Subsidiarity network, Structural funds… CompetitivitySectorial Plans: promoting innovation on the main Valencian industrial sectors: ceramics, textil, furniture, shoes, metal… THE VALENCIAN STRATEGY

  18. EUROPEAN PROJECTS WITH THE FCVRE INVOLVEMENT Number of approved projects 98 projects + 7 initiatives Valencian budget of approved projects 82.2 Mio. € Total budget of approved projects192.1 Mio € Projects under evaluation70 projects

  19. Up to 50% funding SMEs Cohesion and Convergence Environmental Sustainability Innovation Trans-European Networks Energy “Smart investments” pays back JESSICA: Joint European Support for Sustainable Investment in City Areas. ERDF grants become revolving funds To invest in: Social housing Infrastructure (transport, energy, water…) De-pollution I+D Cultural Heritage Etc. EIB FUNDING OPPORTUNITIES

  20. EGF - EUROPEAN GLOBALISATION ADJUSTMENT FUND AIM: support workers who lose their jobs as a result of changing global trade patterns (shut down/relocation outside the EU) so that they can fin another job as quickly as possible. Valencian Region in the ceramic for construction sector 181 companies involved and a total of 1600 redundancies, which will be given support of €6,598,735 BUDGET: A maximum amount of € 500 million per year is available to the EGF to finance such interventions. Mr. Francisco Camps, Valencian Region President with László Andor, European Commissioner for Employment, Social Affairs and Inclusion

  21. Promoting EU Projects in the Valencia Region • Valencian Region – 20 yearsmanaging European funds • Promoting EU Projects in the Valencian Regional • Developyourskills • The European dimension: communication in the EU • Identification of open callsforproposal • Organization regional infodays in the Valencian Region

  22. VALENCIAN REGION - 20 YEARS MANAGING EUROPEAN FUNDS ENVIRONMENT AND HYDRIC RESOURCES TRANSPORT AND ENERGY NETWORKS COMPETITIVENESS AND PRODUCTIVE FABRIC IMPROVEMENT KNOWLEDGE SOCIETY (Innovation, I+D, INFSO) LOCAL AND URBAN DEVELOPMENT AGRICULTURE AND RURAL DEVELOPMENT

  23. PROMOTING EU PROJECTS IN THE VALENCIAN REGION What do youneedbeforestarting? Pre- Calls for proposals: Launch of call for proposal at regional level before the official launching by the Directorate General of the European Commission on charge of the program. Aim: incentivise and promote European projects at regional level to encourage the regional stakeholders.

  24. PROMOTING EU PROJECTS IN THE VALENCIAN REGION • What do you need before starting? • 1. Calls for proposals: • Don’t wait for the calls to be published. • Identify clearly the strategy of your organisations, stakeholders, region…(key sectors, fields, skills that need to be developed…) • Select strategic partners. • Identify the most suitable funding schemes. • Identify the role you are most likely to play in a consortium (coordinator, partner, work packages vs. internal resources) • Reconsider the past calls’ not approved projects

  25. EU projects should address problems at the European level far beyond the specific interests of a Member State. International and EU communication channels with emphasis at the regional level (dissemination tools in English offering partners opportunity for developing them on their mother language). Specialized networks such as: Assembly of European Regions (www.aer.eu) Committee of Regions initiatives (www.cor.europa.eu) European Regions Research and Innovation Network (www.errin.eu) EU2020 Regions Network WATERREGIO THE EUROPEAN DIMENSION: COMMUNICATION IN THE EU

  26. Regional Infodays on European Funding and specific Calls: Life +, Daphne III, Leonardo, Intelligent Energy... Support of the European Commision: expertise Framework of high EU initiatives: EUSEW 2010, 2nd European SME Week, Open Days…) ORGANIZATION REGIONAL INFODAYS: VALENCIAN REGION / BRUSSELS

  27. Communication Tools • Brussels • International Dissemination • Project files, panels and videos • Newsletters • Media • Website • Organization of events

  28. BRUSSELS Using Brussels location to amplify dissemination and communication +1200accredited journalists 1000 From outside Belgium Project presentation Target: • European Institutions (MEP’s • CoR, EESC, EC) • 268 Regional offices • Representations to the EU • Embassies • Media • Universities • European conferences • European regional and local authorities • European experts +268regional offices

  29. An international dissemination for should be able to explain its objectives, phases and procedures. The FCVRE promotes its projects through newsletters, brochures, panels, videos… Graphical media is distributed in meetings, conferences, Open Days and they explain the projects clearly and directly. INTERNATIONAL DISSEMINATION

  30. PROJECT FILES, PANELS & VIDEOS Logos

  31. NEWSLETTERS

  32. International, local and especialized media to whom they send relevant information about events: press releases, graphic materials… The Foundation supports Valencian journalists in Brussels and offers its high tech equipment to them. The FCVRE sends around 25 press releases per month. Approximately 10 to 15 press releases were published monthly. Main topics: European projects, regional policy and sustainable development. MEDIA

  33. The FCVRE has a continously updated website that contains useful information about Europe, European projects, the Valencian Region and interesting topics for Valencian SMEs. Information in three languages: English, Spanish and Valencian. Links to relevant sites containing project information New project ideas for perspective partners. Some indicators: WEBSITE: www.uegva.info

  34. The FCVRE organizes and participates in many seminars, fora in collaboration with European Institutions, Regional Offices and local administrations. Events are a great chance to discuss best practices and to promote European projects and the Valencian Region at European level. ORGANIZATION OF EVENTS Committee of the Regions Commissioner Climate ActionConnie Hedegaard visitng the Valencian Region stand during the Green Week (2010) Open Doors

  35. European Regional delegations study and working visits to Valencia Possibilities to host big events International Visitors’ Programme Recent visits to Valencia by: Delegation of Västra Götaland, Värmland Sweden Delegation of ASTP (Association of Technologies Professionals), The Netherlands Sachsen Anhalt, Baden Wüerttemberg, Germany ORGANIZATION OF EVENTS

  36. Project Valencia Towers Port of Valencia • BestPractices in EU projects • Life + bestpractices • Valencian Region: figures • LIFE 2009 • Ruisnet project: 2nd prize – AER European Innovation Award 2007 36

  37. LIFE+Financial Instrument for the Environment (2007-13) • A total budget of 2.143 billion € for the period 2007-2013 • Three headings: • nature and biodiversity • environment policy and governance • and information and communication • Funding rate: 50 % of the total eligible costs (75% exceptions) • Maximum 3 years duration Contact person FCVRE: Ms. Laura Bas lbas@delcomval.be

  38. MOTIVATION OF AUTHORITIES AND ADMINISTRATION OFFICERS • Getto the polititiansthroughaneffectivecommunicationstrategy • Helppoliticiansdisseminatetheir EU achievementstotheircitizens • A clearexample of howyou can obtain 1 million € foryourtown, city, …

  39. PROJECT ECOBUS BEST LIFE-ENVIRONMENT PROJECTS 2004-2005 • LIFE - Environment 2002 • 1.000.000€ System of withdrawal and recycling of vegetable oils of domestic use for its reutilization as biocombustible in the public fleet of buses in the municipality of Valencia http://www.ecobus.net

  40. LIFE + 2009 The Valencian Region leads the 17% of Spanish LIFE+ projects 6 projects = 12 million Euros (2008: 8 projects, 9 million €) The Valencian Region is leader for sixth consecutive year on the European funding allocated to Spain. Productive investment up to: Bulgaria, Cyprus, Austria, Czech Republic, Denmark, Hungary, Latvia, Estonia, Slovak , Slovenia, Portugal and Rumania

  41. RUISNET PROJECT: 2ND PRIZE – AER EUROPEAN INNOVATION AWARD 2007 • November 2007, Udine (Italy): EC Commission President, José DuraoBarroso, awarded the Valencian Region the 2nd Prize for most innovative European region. • “Communicating around Europe that Innovation was a reality in Valencian Region…” • Awarded because it: • helped to promote best practices, • supports SMEs and • demonstrated how regions contribute to • economic prosperity. www.aer.eu www.ruisnet.net Mr. Barroso, president of the EC, next to Mr. Moragues general director of the IMPIVA and Mr. Revuelta, general director of the Valencian Regional office in Brussels

  42. 14th AER Summer School • Debate on how to face the problem of water scarcity, droughts and desertification in Europe and conclusions. • Participants: politicians, youth civil society and regional authorities experts. • Workshops, studyvisits and social events. • Necessity of creation of regional lobbies for common EU issues. • Information about EU Projects: LIFE +, ENPI…

  43. LED’S GO: I PROGRAMM ON ENERGY SAVING AND EFFICIENCY • Facilitatesrenovation of lamps and promotesresponsible light sourcereciclying and collection of otherelectronicwaste. • New materials and technologieshelpreduction of CO2 emissions. • Energy saving of 40%- 70% • Support of EuropeanCommission • Fundación Eco raee’s: • Based in Valencia • Composedby 200 Spanishelectricproducers www.eco-raee.com

  44. Impact have to be measured by indicators: • Results lead to increase activities • Networks bring to EU projects and common positions • Projects procedures: check lists, emails signatures… • Internal Management Procedures: Human ressources traineeships, Cultural events… • Data on participation in EU events and activities

  45. THANK YOU THANK YOU FOR YOUR ATTENTION jlopez@delcomval.be Fundación Comunidad Valenciana – Región Europea Brussels: T. +32 (0) 2 282 41 66/0 / F. +32 (0) 2 282 41 61 Chaussée d’Etterbeek, B-1000 Bruxelles Valencia: T.+34 96 318 43 40 / F.: +34 96 318 43 50 c/ Juristas 10, 46001 Valencia

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