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The rise of electric vehicles (EVs) has opened new avenues for software developers as cars transition into the digital age. This shift presents strategic alliances between major automotive manufacturers and tech companies, such as Ford with ITT, Toyota with Microsoft, and Renault/Nissan with AXA Assistance. These collaborations highlight the importance of cutting-edge software in enhancing the driving experience and vehicle management. As EVs grow in popularity, OEMs and dealers stand to gain significantly by tapping into the emerging market, creating a lucrative opportunity for innovative software solutions.
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Business opportunities for software developers created by the emerging EV driver interface 18 May 2011
The gateway to new opportunities – cars enter the digital domain
Strategic EV interface alliances • Ford and ITT • Renault/Nissan and AXA Assistance • Toyota and Microsoft • Siemens – open to OEMs • BMW – new Active E brand • Google – power meter