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Content is King of the Online World

Content is King of the Online World. Content – The Foundation of All Online. Websites Blogs Social Media Facebook Twitter Pinterest LinkedIn Instagram Others. The Various Types of Content. Text Video Audio Photos Infographics. Content – Where to Get Ideas.

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Content is King of the Online World

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  1. Content is King of the Online World ImpactOnlineMarketing.com

  2. Content – The Foundation of All Online • Websites • Blogs • Social Media • Facebook • Twitter • Pinterest • LinkedIn • Instagram • Others ImpactOnlineMarketing.com

  3. The Various Types of Content • Text • Video • Audio • Photos • Infographics ImpactOnlineMarketing.com

  4. Content – Where to Get Ideas • Follow others you respect (blogs, social, etc) • Search Google or Bing (“most popular xyz”…..) • Tie to current events (what’s trending on Twitter) • Use Google alerts • Respond to common reader questions • 101 topic ideas: http://startbloggingonline.com/101-blog-post-ideas-that-make-your-blog-hot/ ImpactOnlineMarketing.com

  5. Written Content - Benefits • Easiest for search engines to index • Traditional content type • Google wants “unique” ImpactOnlineMarketing.com

  6. Written Content - Sources • Write it yourself • Hire it out: • Fiverr • Craig’s List • constant-content.com or needanarticle.com • Curation • PLR – not unique (need to rewrite) ImpactOnlineMarketing.com

  7. Video Content - Benefits • Benefits of sight, sound and motion • Appeals to those who don’t like to read • Appeals to younger audiences in particular ImpactOnlineMarketing.com

  8. Video Content - Sources • Create it yourself • Video camera (or iPhone/Droid) and mic • Screen capture software (Jing) • Animoto • Hire someone to create • Pull videos from YouTube or Vimeo ImpactOnlineMarketing.com

  9. Audio Content – Benefits & Sources • Adds variety in content delivery • Folks can download to iPod and relisten • Sources: • Create it yourself • http://www.wikihow.com/Record-Your-Voice-on-a-Windows-Computer • Hire someone to record • Tip: Transcribe audio into text for search engines ImpactOnlineMarketing.com

  10. Photos – Benefits & Sources • Adds visual interest to written content • Opportunity to add titles and alt tags to help with SEO • Sources: • Your own photos • Purchased stock photos (iStock, rf123.com, etc.) • Photos you find online • Danger with Google images • TinEye.com • Approved sources (IOM -> Resources -> Karen Recommends) ImpactOnlineMarketing.com

  11. Memes – Benefits & Sources • Used mostly in social media – humorous, viral content • Share those passed along virally • Make them yourself • Meme creator – memegenerator.net –or- memecreator.org • Use a tool like PicMonkey.com for more variety ImpactOnlineMarketing.com

  12. Infographics – Benefits & Sources • Used within blogs and websites to make points visually • Also used in social media • Pinterest huge source of infographics • Google search for specific infographics • Facebook length parameters – many infographics will not work ImpactOnlineMarketing.com

  13. Content for Social Media • Ideas above also applicable to social media • Focus on Facebook here • Facebook likes content variety • Content ideas • Follow others in your field to see what they post • Follow leaders in your field on your social platform of choice • Create files to store notes and ideas for future posts ImpactOnlineMarketing.com

  14. Social Media Tracking • Learn about: • What types of content perform best? • When does content draw most interaction? • Examples from Facebook Insights • Facebook Insights • Likealyzer.com ImpactOnlineMarketing.com

  15. Thank You for Attending This Course! Please complete evaluations.Let me know if I can ever be of help! karen@impactonlinemarketing.com406-529-8931 ImpactOnlineMarketing.com

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