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RYKO Activation The best solution. What do you do ……. When your customer says “ I want token notes! ” When your customer says “ I want a Gilbarco so I can take my oil company credit cards. ” When your customer says “ The RYKO coin box is too expensive. ”
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What do you do…… • When your customer says “I want token notes!” • When your customer says “I want a Gilbarco so I can take my oil company credit cards.” • When your customer says “The RYKO coin box is too expensive.” • When your customer says “RYKO’s credit card processor doesn’t give me a choice and the fees are too costly.” • “I don’t want to buy a Code A Wash for my self serve car wash.”
Objections • Each of these objections may become overwhelming to those who don’t have the information to compete.
Why compete with activation? • Sets you apart from your competition • Gives you a better chance of making the sale • Gives you more value to present to your customer and therefore more potential revenue and profit • Provides a better overall package to your customer • Is the vehicle of future electronic advancements in car wash systems
Let’s begin… • By looking at all the reasons why the customer should buy RYKO activation • Then we’ll take a look at each of those objections and see if we can figure out the best answers
Full System Integration • Sell something none of your competitors have • RYKO is one of the only manufacturers who engineer and manufacture all accessories including activation! • Car wash is not as advanced as some “plug and play” industries
The Wave of the future • The AMTT CS and CAW IV are built for the future • Windows operating system • Super bright (can easily be seen in bright sunlight) touch screen • Internet connectivity is coming fast • Full network integration with the RYKO car wash • Flash video for advertising to customers after they have purchased the wash
CAW IV • Gateway to iConnect products • Color touch screen operation • Windows operating system • One CAW can operate up to eight car washes! • Variable wash speed and custom wash programming • Set up menu options independently • Full car wash accountability and reporting
Full featured! • The AMTT and AMTT CS are fully accessorized to: • Take codes • Coins • Cash • $1, $5, $10 and more • Change in golden dollars • Credit cards • Smart cards • Credit card receipts • AMTT SpeedPass (AMTT only)
AMTT and AMTTCS Security • Super secure stainless steel • Code A Wash will alert of problem • Want more security? Build it into a brick enclosure
The Best Way to Do Credit Cards • AMTT - ComStar now known as Forward Research • All transactions go through Forward Research. • Deposited directly into the customer’s bank accounts. • AMTT CS - IC Verify • Think of it as a direct conduit to your customer’s bank or merchant services. • Completely different than the system in the AMTT • Customer simply contacts their bank to set up the system. • No charge for IC Verify. • Use a credit card and get a code to be used at other systems on the site - When used with the Touch and go credit card system.
Customer interactivity • Customers love it! • Couldn’t be easier to use • Just follow the instructions from Drippy on the screen • Studio recorded voice to lead customers • Photo eyes recognize vehicles
Network communications • System redundancy • Back up for codes issued should there be a CAW loss • Diagnostics available throughout the car wash system • Diagnostics information printed out from the CAW • Two wire connection between components
AMTT CS Advances • Brightest color screen • Touch screen control • Operates a wash without a CAW • Tie in to the Touch and Go • IC Verify • FLASH Video presentations • The future of coin boxes • Better than your competition
Think of what you loose with other activation systems and coin boxes • System integration by design. • iConnect products • Windows operating system. • Color touch screen with the CS. • Flash video consumer advertising – CS. • Variable Wash Speed and custom programming. • Integrated diagnostics. • Some of the best security. • Exclusivity of the RYKO product line.
What do you do…… • When your customer says “I want token notes!” • When your customer says “I want a Gilbarco so I can take my oil company credit cards” • When your customer says “The RYKO coin box is too expensive? • When your customer says “RYKO’s credit card processor doesn’t give me a choice and is too expensive”. • “I don’t want to buy a Code A Wash for my self serve car wash”
Let’s take them one at a time • When your customer says “I want token notes!” • Offer something far more durable than paper coupons – Smart cards • For business building and advertising, explain multiple use single codes for mailing • Good for only a limited time and on certain days • Explain how Token Notes are seldom utilized
It’s important you don’t give up • When your customer says “I want a Gilbarco so I can take my oil company credit cards” • Most major oil credit cards are MasterCard and Visa today • Discount rates are as low the owners can negotiate with their banks or their merchant service provider • The AMTTCS is the answer with IC Verify
Don’t take the easy way out! • When your customer says “The RYKO coin box is too expensive? • Point out all of the reasons to buy RYKO • Explain why it is not more expensive in the long run • Sell the value RYKO activation has to offer • Explain the value of one source • Do a comparison of the price and point out the difference and why
You’ve got to think past the objection • When your customer says “RYKO’s credit card processor doesn’t give me a choice and is too expensive”. • Explain what costs are really involved • Explain how the AMTT CS and AMTT differ • Sell them on the advantages of the CS and IC Verify • Explain the costs and how they can negotiate with their own local bank • Explain what the cost per transaction will really be.
Your customer will be happier with a 100% RYKO system • “I don’t want to buy a Code A Wash for my self serve car wash” • The AMTT CS can operate washes without a CAW today! • It is still an integrated system and with all the advantages • The AMTT CS can be tied into the code activation on the self serve site and work with the Touch and Go • An don’t forget about the future!
So what do you do? • It’s important you don’t give up when faced with a tough objection • It’s more important you don’t loose the sale! • The easy way out is to lose the coin box sale! • You’ve got to think past the objection • Your customer will be happier with an all RYKO system • Sell them RYKO activation! It is the only way to win!