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Case Study DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign

Case Study DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign. Diana Plazas Director of Online Marketing for DoubleTree Hotels, Hilton Worldwide. Amy Jo Martin Founder & CEO Digital Royalty. DoubleTree by Hilton Cookie CAREavan Campaign. Presented by:

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Case Study DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign

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  1. Case Study DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign Diana Plazas Director of Online Marketing for DoubleTree Hotels, Hilton Worldwide Amy Jo Martin Founder & CEO Digital Royalty

  2. DoubleTree by Hilton Cookie CAREavan Campaign Presented by: Diana Plazas & Amy Jo Martin

  3. 1 Truck + 50 States + 25th Anniversary

  4. 125 DoubleTree by Hilton Hotels 1,000 employees

  5. The Tour “Hub”

  6. Integrated Campaign • Socialite Program • #SweetBreak Stops • Cookie Truck Contest • Public relations • Blogger outreach • Partnerships • Charity involvement

  7. The Results • 270,000 Cookies • 120% increase in Facebook “Likes” • 10,000+ Sweepstakes entries • Foursquare moving spot • 1,200 print & online features • 230 broadcast features • 2 billion impressions • 32% increase Return on Influence

  8. Thank You! @DianaP & @DoubleTree @AmyJoMartin & @DigitalRoyalty

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