British Romanian International Development Gateway Exchange

1. British Romanian International Development Gateway Exchange British Romanian International Development Gateway Exchange

2. Aim of BRIDGE A trusted facilitator for business development in five key sectors relating to projects involving Public Authorities, private organisations and/or companies based in Romania and the United Kingdom.

3. Business in Romania are struggling with lack of information, know-how and partnership HOW THEIR FEEDBACK WAS RECOGNIZED – AND THAT IT WAS RECOGNIZED

4. REMOVE THE BRICK WALL BETWEEN BRITISH AND ROMANIAN INTEREST GROUPS REMOVE THE BRICK WALL BETWEEN BRITISH AND ROMANIAN INTEREST GROUPS

5. Digital networking and online collaboration reduced costs of doing business. How do we empower businesses to make the most of it? Digital networking and online collaboration reduced costs of doing business. How do we empower businesses to make the most of it?

6. Social media is so much more than just Facebook and Twitter • IBM, Ikea, Starbucks, Dell, Nokia, Ford, Obamaand many others have successfully benefited from the use of social media in their operations. When well implemented, social media is not just a detached marketing tool, but an integral part of all business activities. • The goal of Bridge is to explore opportunities in another country where the language, commercial practices, local culture and administrative processes are just some of the features that can so easily be perceived as barriers rather than market opportunities. • Introduce relevant organizations to each other, establish clear lines of communication. • Collect better ideas and take them into action as concrete products. • Inspire staff to increase efficiency with digital tools and online collaboration. • Affects Various Organizational Levels • Management • Communications, Marketing, Sales and Acquisitions • R&D and customer service • Five Sectors / Sub Categories Of Interest • Defense and Security • Sustainability and Environmental Management • Transport : Passenger Networks and Freight Distribution • Healthcare Provision • Social Cohesion and Local Economic Development

7. COMMUNICATIONPARADIGM SHIFT NOW: NON-LINEAR CREATIVE RELATIONS We improve the conditions for companies to find each other in order to solve emerging challenges. Work areas and messages form between us. Task are coordinated based on context. BEFORE: LINEAR WORK We try to predict beforehand, who should be connect to whom. Message go from one person to another. Tasks are defined beforehand. Problem Contacts Institutions Bureaucracy Solution Realization

8. BRIDGE Business Community Platform Company registration Public front page Front page for logged-in users Account login Open Restricted Groups Media Company Summary Objects Profiles

9. Members - Registration Company registration Public front page Front page for logged-in users Account login • To provide the service that is required significant investment is required by BRIDGE. This will be completed during 2011 and go through various pilot testing projects to ensure the tools are fit for purpose. The launch of the full service and the recruitment of member organisations will commerce in 2012. • The key components provided by BRIDGE are as follows: • UK and Romanian Directories of participating organisations • National and Regional Government • Local Government • Private sector companies • Interested specialists and consultants. • Trade organisations and advisory bodies • Profile descriptions of all • Member Organizations • Standard checklist to create the profile • Descriptions prepared by individual organisations • Quality ranking and other standard rating measures • References and previous projects/clients.

10. Groups and Work Areas Open groups for finished projects or public interest projects. Restricted groups for developing projects. Access by invitation. Open Restricted Groups Summary Ability to form (work)areas including the following tools: Summary Conversations Media People Events Projects + user management, access rights, administration, invitations, statistics

11. Groups - details Summary Conversations Customizable summary page of latest updates regarding the company activities and products Discussion threads based on topics and keywords. Ability to include attachments and tag posts. Commenting and rating. Projects People Collaborative document editing. Ability to include attachments and tags. Commenting and annotation. Community network including user and company profiles. Moderators with access at all groups in order to help and provide solutions and advising. Events Media Organizing open and restricted events. Chat, live streams and video conferencing. Presentations, images, videos. Electronic documents such PowerPoint, Word, Excel and PDF.

12. Access Control to Work Areas Group work areas may be: Open Visible to any user without login in. Also open for casual visitors. Require Membership Any user of the system may voluntarily join the work area. Closed Requires an invitation. Is visible on the work area listings. Hidden Only visible to those who belong to the work area.

13. This is how a document project evolve • Romanian private or public entities do not have the knowledge, thefunds or the tools to open windows of communication towards the UK. • BRIDGE will be one. Organic dairy farm with milk processing unit Calin Huma Providers must be licensed manufacturers, have livestock veterinary supervisor, to comply with the European Union in the field. The company will acquire genetic material in the form of pregnant heifers from the domestic or foreign markets. Thus, the company will negotiate individually or through the cooperative of which it is a member. The negotiations will finalize in a purchase agreement. 2 Bud Wheeler Now Ÿ Remove Does them provide a system for handling and transportation of the animals? Now Ÿ Remove Write your comment: Write your comment here • Comment document point by point… • Highlight the text you want to comment. • Write comment in the dialog. • The number in the speech bubble indicates number of comments. Comment submit comment

14. This is how a document project evolve • Most of the times, you can only hear about a project or a goodbusiness initiative when it is too late. • BRIDGE will open a window into all projects and business ideas of private and public sectors, given UK companies un precedent ACCESS to information • BRIDGE moderators and potential UK clients will have the opportunity to be direct involved in projects • Updates documents directly on the browser without sending unnecessary emails. • Final document can be locked to avoid further comments. Organic dairy farm with milk processing unit The company will acquire genetic material in the form of pregnant heifers from the domestic or foreign markets. Thus, the company will negotiate individually or through the cooperative of which it is a member. Providers must be licensed manufacturers, have livestock veterinary supervisor, to comply with the European Union in the field, and to provide a system for handling and transportation of the animals. The negotiations will finalize in a purchase agreement. Comments to marked section #1 Calin Huma Ÿ 10 min ago Providers must be licensed manufacturers, have livestock veterinary supervisor, to comply with the European Union in the field. Bud Wheeler Ÿ 30 min ago Does them provide a system for handling and transportation of the animals?

15. Updating documents - technically • BRIDGE offer Ro and UK companies the best interactive tool to update and develop projects • Different users can edit the document at the same time. There is no chance of conflict between version edits. • Documents may include: Organic dairy farm with milk processing unit The company will acquire genetic material in the form of pregnant heifers from the domestic or foreign markets. Thus, the company will negotiate individually or through the cooperative of which it is a member. Providers must be licensed manufacturers, have livestock veterinary supervisor, to comply with the European Union in the field, and to provide a system for handling and transportation of the animals. The negotiations will finalize in a purchase agreement. Video and sound Embeddable widgets Tables Images Formatting

16. Concrete Results BRIDGE will take what should be the core of the business out of the immediate influence of politics and group interests and place it on a visible platform, restoring and giving back to business what should belong to it: freedom from political interference. Today, there is no COHERENT BUSINESS SYSTEM. A Romanian Businessseeks first of all connections at political level. A UK business seeks mostof the time political connections as the first steps to introducing itselfto the Romanian market. Business relations function mainly through the handsof politicians and their interest groups.

17. Today THERE IS NO SYSTEM to give a UK company a bird's eye view of the map of business opportunities in Romania. BRIDGE will enterprise a CARTOGRAPHY of the business opportunities

18. BRIDGE will be the partner in developing business relations, understanding how technology, culture and business will intersect in the context of building a network of business social media