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Lloyds TSB, Smart Current Account Using Adshel to build mass awareness throughout the year. Background.

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  1. Lloyds TSB, Smart Current Account Using Adshel to build mass awareness throughout the year Background. Lloyds TSB wanted to make the public aware of the array of services associated with their personal current accounts, such as personalised and mobile banking services. As a Tier One Olympic sponsor, it was important to ensure they were supplementing their sponsorship with effective messaging. Idea. To consistently run national Adshel campaigns throughout the year to build mass awareness of the features of Lloyds TSB smart current accounts. These were supplemented by large format sites and an interactive game run on our iD6 screens. Results. The campaigns each reached 60% of the UK adult population 9 times, on average.

  2. Lloyds TSB, Smart Current Account Using Adshel to build mass awareness throughout the year

  3. Lloyds TSB, Smart Current Account Campaign details To support the ongoingAdshel campaigns, large format was used to create impact around the smart current account and to capitalise on their Olympics sponsorship. Additionally malls 6-sheets (including digital) were used to raise awareness amongst an affluent audience, and our Create team devised an interactive game to be played across 12 x iD6 screens, including malls.

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