Olympics 2012- the social media games

Jan 21, 2026

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This report explores the influence of social media during the 2012 Olympics, based on a YouGov survey of 2,103 UK adults conducted from August 17-20, 2012. The findings highlight how social media platforms shaped the viewing experience and engagement of participants, revealing both trends and public sentiment surrounding the games. The data, representative of the adult UK population aged 18 and over, provides key insights into the relationship between major sporting events and online social interactions.

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Olympics 2012- the social media games

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Olympics 2012- the social media games % adults Source: YouGovPlc.Total sample size was 2103 adults. Fieldwork was undertaken 17th - 20th August 2012. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).