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The Natural Step

Sustainability is more about competence than values Karl-Henrik Robèrt. The Natural Step. Blekinge Institute of Technology. Conflict Resolution, Ben-Gurion Univ., Israel Product-Service Innovation, BTH, Sweden Complementary Currencies, Berkeley Univ., USA

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The Natural Step

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  1. Sustainability is moreaboutcompetencethanvalues Karl-Henrik Robèrt The Natural Step Blekinge Institute of Technology • Conflict Resolution, Ben-Gurion Univ., Israel • Product-Service Innovation, BTH, Sweden • Complementary Currencies, Berkeley Univ., USA • Green Chemistry, Carneige Mellon Univ., USA • Industrial Ecology, Graz University, Austria • Sustainable Travel, KTH, Sweden • Energy Systems, LiU, Sweden • Water Management, Radboud University, Netherlands • Communication Strategies, Sheridan Institute, Canada • Rainforest Ecosystems, Univ. of Amazonas, Brazil • Agriculture, MTT, Finland Alliance for Strategic Sustainable Development

  2. McKinsey studyof 2000 CEO: • 50% sustainability is very, or extremely, important for the therespectivecompany’sfuture. • 1% defineswhatsustainabilitystands for Ourgreatestchallenge is not... • Climatechange, pollution, deforestation, decliningfresh-watertables, shrinkingphosphatereserves, poverty, terrorism, financialcrisis, greed… But... • Incompetentleadership

  3. Threats • Forests • Agriculture • Fisheries • Ground water • Climate • Metals • Phosphates • POP’s • Eutrophy • Hormones • Loss of trust • Segregation • Corruption • Epidemias • Poverty • ... • Opportunities • Resource management • Waste management • Tax, legislation, insurance, loans • New markets • Innovation/design • Trust • Productivity, • Transaction costs • Brand • Stories of meaning • Team building • Community • …

  4. Threats • Forests • Agriculture • Fisheries • Ground water • Climate • Metals • Phosphates • POP’s • Eutrophy • Hormones • Loss of trust • Segregation • Corruption • Epidemias • Poverty • ... • Opportunities • Resource management • Waste management • Tax, legislation, insurance, loans • New markets • Innovation/design • Trust • Productivity, • Transaction costs • Brand • Stories of meaning • Team building • Community • … Tid

  5. Sustainabilityintegratedintogoals for companies/value-chains/regions/cities A. Sustainability principles as boundaryconditions Vision Backcasting CoreValues • D. Prioritize from C • Flexible platform? • Enough ROI? Strategicgoals C. List possible solutions Aktionsprogram B. List current situation Tid

  6. Tested in companies and cities ... • Övertorneå • Robertsfors • Karlskrona • SEKOM • Morbegno • Dublin • Whistler • North Vancouver • Canmore • Halifax • Eindthoven • … Conclusion • Greatestsustainability problem – incompetentleadership • Misunderstandingsrooted in old paradigm and lack of know-how • Sustainability – greatestcompetitiveadvantage – all categories. • Organizationsnowlearnabout: • Strategicsustainabledevelopment as a competitiveadvantage • Sustainability is, at last, operationallydefined • A frameworkwith support tools for systematic problem solving, planning, and leadershipexist • International research program between scientists, companies and municipalities/cities www.alliance-ssd.org

  7. ”Green Economy” • Economic system is a human construct… • …designed for somethingelse… • …that must be on the table for… • …’economy’ to get a meaning • So ”green economy” oughttomean a modifiedeconomic system, not running in the face ofleaderswhoknowwhat social and ecologicalsustainability is. • ”The roleforentrepreneurstohelpdevelopa green economy” before ”The roleofentrepreneurs in a green economy”.

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