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Enhancing Adult Programming Through Targeted Community Engagement Strategies

Join Miriam Anderson Lytle, Chief of Community Service and Program Development at Gail Borden Public Library District, as she explores innovative strategies for enhancing adult programming in libraries. This session highlights the importance of understanding your unique demographic, actively listening to community desires, and leveraging local resources to create engaging programs. Learn how to effectively reach under-represented groups, measure the impact of your programs beyond mere attendance, and inspire participation through creative outreach efforts.

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Enhancing Adult Programming Through Targeted Community Engagement Strategies

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  1. Targeted Programming Presented by Miriam Anderson LytleDivision Chief Community Service & Program Development, Gail Borden Public Library District Elgin, Illinois LACONIPiecing Together Adult ProgrammingDecember 6, 2013, Orland Park Public Library

  2. Who lives within your library’s boundary? LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  3. Mine Your Data • Your library’s strategic plan • IMLS Museums, Libraries & 21st Century Skills http://www.imls.gov/assets/1/AssetManager/21stCenturySkills.pdf • Census 2010 & American Fact Finder • Your School District Report Card & Facts • City & County Reports • Chamber of Commerce & Visitor’s Bureau Reports LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  4. 21st Century Themes • Critical Thinking & Problem Solving • Creativity and Innovation • Communication & Collaboration • Visual Literacy • Scientific & Numerical Literacy • Cross-Disciplinary Thinking • Basic Literacy • Information, Media & Technology Skills • Life & Career Skills • Global Awareness • Financial, Economic, Entrepreneurial, Business Literacy • Civic Literacy • Health Literacy • Environmental Literacy

  5. Discover & Understand Your Unique Demographic Segmentations LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  6. Ask & Learn:1)Who comes to the library for adult programs now?2) Who do you want to attract?(currently under-represented at programs according to your demographics) 3) Are offsite programs an option? LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  7. The Numbers Vs. The Impact – How to Count Success Buck the trend of counting heads as interpreting success. Library programs can transform lives! Our Challenge : Let’s figure out how to quantify the qualitative data. LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  8. Take the Program Outside the Building to Reach Your Audience Example: Last year Norma Copes brought 34 Laughter Programs to reach 283 Seniors LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  9. What is Your Inspiration? “If you build it, he will come…”What is your Field of Dreams? LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  10. Field of Dreams LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  11. Field of Dreams • http://www.youtube.com/v/sHTsQ9qePrQ http://www.youtube.com/watch?v=sHTsQ9qePrQ LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  12. Actively Listen to the Desires of Your Community Members Recognize the Importance of Affinity Groups & Key Influencers Individuals in your Community LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  13. Affinity Group Example: Congregation Knesseth Israel at the Jewish Immigrant Exhibit (2006) actualized many more programs and community projects in the past 7 years (gratis) LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  14. Key Influencer Example: One community college band member started summer concerts ala fresco (gratis) LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  15. Program Outside: Elgin’s version of Ravinia LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  16. Kids asKey Influencers To Get the Parents (Events, Sensory Storytimes, Spanish Storytime, etc.)

  17. Go with the Tide Example: Multi-generational Hispanic families come to the library together to learn relaxation techniques LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  18. Be Sneaky: Instill Educational Outcomes in Fun Example: Beauty and Brains targets Mothers & Daughters in a series created to reach Latinas LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  19. Plan to Reach Your Demographic LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  20. Engage Your Target Audience Well LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  21. Pop Up Programs engage those who may not Sit Down for a program. Be sure to count them, too! PP Notice: Dads and sons playing Chess and Checkers LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  22. Go Hyper-local! Program Evangelists are frequently those who have contributed at a hyper-local level. I never do a big project without the community. Engage your community in planning, performing, displays, outreach, marketing---really owning the project start to finish. LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  23. Test Time! • Looking at The Big Read brochure, • Identify as many special audience types as you can. • What else do you observe about this targeted programming? LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  24. Using a Secret Weapon Permission and funding for a Project Coordinator, such as Hector Ocampo, an Iraq Combat Veteran. LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  25. The Wall that Healswww.vvmf.org 265 Volunteers gave 1,466 hoursTotal Visitors: 8,871 6,950 Adults 4,170 Veterans 1,921 Children under 17yrs LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  26. Measure Outcomes & Learn for Next Time The Big Read reached 141,000 (Sept. 1-Nov. 11, 2013) LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  27. Hit the Target with Your Library Programs Measuring Program Selection Funding Active Listening Marketing 10 - 9- 8- 7- 6- 5- 4- 3- 2-1-0 Use of Technology Setting Diverse Target Audiences Partnerships Targeted Programming LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

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