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Centennial College Libraries

Centennial College Libraries. CO 108 Creative Advertising. library.centennialcollege.ca. Our Collections. Books, 80,000 Periodicals, 700 in print Databases, 103 Media, 4,000. Books. Books are available in both print and electronic format

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Centennial College Libraries

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  1. Centennial College Libraries CO 108 Creative Advertising

  2. library.centennialcollege.ca

  3. Our Collections Books, 80,000 Periodicals, 700 in print Databases, 103 Media, 4,000

  4. Books Books are available in both print and electronic format Can be borrowed from other campuses and also other libraries Include academic and professional titles, some popular titles and reference works

  5. Reference Books If you are new to a subject, Reference Books such as dictionaries, encyclopedias and handbooks are a good place to start They provide overviews, definitions and can help you refine and narrow down your topic

  6. Books Use the Library Catalogue or “Search Everything “ box to find books on your topic Search by keyword, author title and subject Subject searching gives you better results than a keyword search

  7. Audio Visual Media Use the Library Catalogue to find DVDs and other audio visual material Search by keyword, author title and subject Some media items are for on-site College use only; others can be borrowed for home use.

  8. Periodicals Periodicals are publications that are issued on a regular basis and are useful for providing current and focused information on a variety of topics Newspapers, magazines and journals are examples of types of periodicals Periodicals are available in both print and electronic format (in the Library databases)

  9. Periodicals: Magazine vs. Journal Articles Magazine Articles: > Intended for a general audience > Often written by a journalist/staff member > Usually do not require specialized knowledge or vocabulary > Not documented

  10. Periodicals: Magazine vs. Journal Articles Journal Articles: > Intended for a scholarly/professional audience > Usually written by an expert in the field > Often report on original research > Often require specialized knowledge or vocabulary > Documented – include in - text citations and references of previous research > Are peer reviewed

  11. Peer reviewed • Also called refereed or academic or scholarly • Well researched authoritative work • A committee of scholars/professionals approve the quality of the article before it is published in the journal Peer review helps to establish a journal as an authoritative source

  12. Sung, Hannah.. "open FACEBOOK. " Flare  1 Nov. 2010:  Research Library, ProQuest. Web.  3 Oct. 2011. Muntinga, Daniël G., MarjoleinMoorman, and Edith G. Smit. "Introducing COBRAs." International Journal of Advertising30.1 (2011): 13-46. Business Source Complete. EBSCO. Web. 3 Oct. 2011. (click on the pictures to access the articles, if you are outside the College network you will need to logon with your student number and PIN)

  13. Trade Publications > Intended for practitioners of a profession > Usually written by practitioners and professional writers. They are not always signed by the author. > May be published by professional associations > Advertisements are industry related > Very few, if any citations > May contain technical or specialized language used in the profession

  14. Trade Publication Article: Woods, Adam. "Who owns social media?." Marketing 23 March 2011: 28- 30. Business Source Complete. EBSCO. Web. 3 Oct. 2011.

  15. Online Databases Many of the Library’s databases are full text periodical collections although others provide access to electronic books and reference books Most can be searched from home. You will need to logon with your student number and your PIN if you are searching outside the College network

  16. Online Databases Periodical databases are the best way to find newspaper, magazine and journal articles. Many have citation tools to help you cite your information sources in the correct format including MLA format.

  17. Online Database Search library.centennialcollege.ca

  18. Documentation As well as citation tools found in the databases, there are many print and online guides to help you cite your sources using standard methods Library website > Research > Research Tips & Writing Help > MLA style Always give credit when you use someone else’s ideas whether you use a direct quote or summarize their work

  19. RefWorks RefWorks is a web based tool that allows you to organize your research, import your references from Library databases and create a bibliography in a variety of formats including MLA (Modern Language Association)

  20. RefWorks You must create an individual account to use RefWorks. The RefWorks site has online tutorials to show you the different ways you can use it.

  21. Ref Works Library Home Page E-Resources & E-books  R  RefWorks http://library.centennialcollege.ca/research/researchhelp

  22. Internet Searching & Web Site Evaluation Library Home Page Research Search the Internet http://library.centennialcollege.ca/research/searchtheinternet

  23. Library Help Centre for Creative Communications Library: (416) 289-5000 ext. 8600 library.centennialcollege.ca/ask (links to AskON Online Chat Research service and AsktheLibrary email)

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