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Stakeholder Management

Stakeholder Management. Carl Block 23 Nov 2011. Who Cares?. Without satisfying the business need and being accepted by stakeholders, a project is worthless, even if it is completed on time and on budget. Why do it?. Obtain buy-in and consensus for change Minimize the “Lows”

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Stakeholder Management

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  1. Stakeholder Management Carl Block 23 Nov 2011

  2. Who Cares? Without satisfying the business need and being accepted by stakeholders, a project is worthless, even if it is completed on time and on budget

  3. Why do it? Obtain buy-in and consensus for change Minimize the “Lows” Get to the “Positives” sooner Stakeholder Reaction ProjectStart ProjectComplete

  4. The story of Xerox PARC

  5. How do you do it?

  6. PMO Stakeholder Identification The Enterprise

  7. Assessment Methodologies • Power Mapping (PUL) • Power / Clout • Urgency • Legitimacy • Grouping • IT delivery organization • Direct internal customers • Senior executives • The external community • Degree of Support • Oppose • On-the-fence • Support

  8. Assessment Map Support Degree of Support Oppose Low High Degree of Political Influence (Pull)

  9. Management Plan Support Degree of Support Oppose Low High Degree of Political Influence (Pull)

  10. Basic Tactics • Recruit persuadable opponents to your cause • Restrict your influential opponents • Retain your influential supporters • Seek their suggestions • Include their concerns • Recognize your weak supporters • Align them with stronger groups • Review your weak opponents • They might become stronger • You may be able to recruit them to become supporters

  11. The story of boiling water

  12. Advanced Tactics • Diffusion is a process which • The innovation • Is communicated through certain channels • Over time • Among members of a social system • Who make a decision

  13. Communication Channels Interpersonal Channels Meetings Opinion Leaders Discussion with friends Discussion with managers Early adopters Discussion with strangers Mass Media • Posters • Email • Web-Ex • Training Sessions • Videos • Newsletters • TV • Radio

  14. Adoption Over Time Late Adopters Percent Adoption Take-Off Early Adopters ProjectStart ProjectComplete

  15. Among Members of a Social System • System Norms – how people interact • Innovators • Sometimes perceived as deviant by average members of the social system • “Too far out in front” • Opinion Leaders • Not always a function of formal position • Serve as a model of behavior for their “followers”

  16. Who make a decision In the end, people make decisions Positive reinforcement helps people adopt Incentives help people adopt The ability to “reinvent” the system to their needs helps people adopt

  17. Discussion

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