1 / 8

Strategic Marketing Planning Overview

Strategic marketing planning involves designing activities related to marketing objectives and adapting to changes in the marketing environment. It includes addressing product lines, distribution channels, marketing communications, and pricing. Top management involvement, resource allocation, long-term impact, future orientation, irreversibility, and sensitivity to the environment are key characteristics of strategic marketing planning. The process includes developing a mission, identifying strategic business units, allocating resources, and expanding business opportunities.

larrechea
Télécharger la présentation

Strategic Marketing Planning Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


More Related