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On May 20, 2010, Sharpie launched a coupon for its RT Highlighter, resulting in a remarkable increase of 29,742 new fans on their Facebook page in just 54 days. Starting with 1,082,092 likes, the brand's fan count surged to 1,111,834 by June 13th. The coupon tab became the most viewed section, attracting 64.9% traffic, with numerous savings-specific websites and bloggers driving significant engagement. This initiative highlights Sharpie’s successful strategy in leveraging social media to enhance fan interaction and brand loyalty.
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Sharpie RT Highlighter Coupon Increase in Fans on Sharpie’s Facebook Page
Sharpie RT Highlighter Coupon went live on May 20, 2010 May 20th – Sharpie has 1,082,092 “Likes” June 13th – Sharpie has 1,111,834 “Likes” An increase of 29,742 new fans in 54 days.
The Sharpie RT Highlighter Coupon Tab is the most viewed tab at 64.9%
Of the current top 15 external referrers to Sharpie’s Fan pg. 10 are “savings” specific websites and bloggers. 1) Coupons2.smartsource.com 2) TheKrazyCouponLady.com 3) Sharpie.com 4) Google.com 5) SharpieUncapped.com 6) ask.com 7) SwagBucks.com 8) WeUseCoupons.com 9) rc10.overture.com 10) Happili.com 11) Giveaways.MomCentral.com 12) Search.Yahoo.com 13) FrugalFunFortune.com 14) ThriftyWifey.com 15) SisiterlySavings.net