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New Mexico Broadband Program Internet Tools for Small Business Success Module 7 Search Engine Optimization

New Mexico Broadband Program Internet Tools for Small Business Success Module 7 Search Engine Optimization. Internet Tools for Small Business Success Class Series. Terminology & Planning Communication & Collaboration Accounting & Finance Intro to Online Marketing E-Newsletters

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New Mexico Broadband Program Internet Tools for Small Business Success Module 7 Search Engine Optimization

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  1. New Mexico Broadband ProgramInternet Tools for Small Business SuccessModule 7Search Engine Optimization

  2. Internet Tools for Small Business Success Class Series • Terminology & Planning • Communication & Collaboration • Accounting & Finance • Intro to Online Marketing • E-Newsletters • Websites & Blogs • Search Engine Optimization • E-Commerce • Intro to Social Media Marketing • Facebook & Twitter • Social Media Administration • LinkedIn

  3. Primary Business Components • Planning • Operations • Accounting & Finance • Sales & Marketing • Hiring Accounting & Finance Operations Planning Management & Hiring Marketing & Sales

  4. How This Class Works Terminology Discussion & Demonstrations Hands-on Exercises

  5. Class Framework • Divided into Core Business Elements Internet Tools for each Element • Terminology • Realm of tools • Choosing the right tool for your business • Getting started

  6. Today’s Class Goals • Learn the definition of “search engine • optimization” • Learn which search engines are the • most popular • Learn the basics of how Google • searches • Understand and define keywords for • your business

  7. Search Engine Optimization The process of optimizing web content to appear high in search engine results pages

  8. Review Wikipedia’s Site on SEO

  9. Search Engine Optimization • GOAL: to be in • position 1-10 on • page one of a search Search engines now also display real-time search results for social media. The more of your social media outlets appear high in listings, the more you control Search Results Real Estate.

  10. Search Engine Optimization • WHY? • Because otherwise no one will ever get to your front door (website) • HOW? • Key words, links, relevant content • RESULTS? • Customers find your website and social media and you can begin to build relationships

  11. Search Engines Use Statistics from www.seomoz.org

  12. Search Engine Optimization New Mexico Pueblos

  13. What does Google do? • Crawl – Googlebot • Index – algorithm • Page Rankings are based on: • Links to popular sites • Links to trusted sites

  14. What is important for Page Rank? • The frequencyand location of keywordswithin the Web page • The number of other web pages linked to the page in question • How long the Web page has existed

  15. Key Words

  16. Search Code’s “Keywords”

  17. Keyword Tips • Use keywords real people use • Produce results similar to what you are selling • Short phrases not single search terms Exception: proper nouns, technical or industry-specific • Search engines ignore articles, prepositions, conjunctions, spaces • Lower case letters • Limit to 30 search terms • Social media keywords are “tags” Often represented graphically as • a “tag cloud”

  18. Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal

  19. Writing Exercise: Keywords What are 6 keywords that describe your business? 1) 2) 3) 4) 5) 6) Remember, use words customerswould search for!

  20. Basic SEO Tips • Optimize the text in your first paragraph • Update your content often • Link to other webpages & they will link to yours

  21. Optimize Your Website/Blog for Social Media • Use at least 8 of the same search terms • or tags everywhere • Use the same descriptions of your • business or website/blog • Optimize your profile on social media services • Post optimized text, such as title, headline, and/or first • paragraph, with at least one search term • Cross-post blog entries and link to other websites/blogs

  22. Review • Learn the definition of search engine optimization (SEO) • Find out which search engines are the most popular • Understand where your business should show up in • search listings • Understand the basics of how Google searches • Understand and define keywords for your business • Learn basic SEO tips

  23. We appreciate the time you spent with us.We hope to see you at the next training! These materials were created collaboratively by the New Mexico Department of Information Technology, Fast Forward New Mexico, and the New Mexico State Library, under grants provided by the National Telecommunications and Information Administration. These materials are not to be used for profit. Connecting you to a world of opportunities

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