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10GB Ethernet: More than a Big Pipe

10GB Ethernet: More than a Big Pipe. Donal Madden Emulex. 1. Emulex Corporate Overview. Corporate Facts. Host Server Products. Embedded Storage. Founded in 1978 Based in Costa Mesa, CA Employees Approx. 960 2010 Revenue $399 MM. Fibre Channel SAN Enhanced Ethernet Solutions

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10GB Ethernet: More than a Big Pipe

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  1. 10GB Ethernet: More than a Big Pipe Donal Madden Emulex 1

  2. Emulex Corporate Overview Corporate Facts Host Server Products Embedded Storage • Founded in 1978 • Based in Costa Mesa, CA • Employees Approx. 960 • 2010 Revenue $399 MM • Fibre Channel SAN • Enhanced Ethernet Solutions • Converged Networking • Network & Fabric Security • Speed Discovery • Reduce Risk • Customer Velocity • On Demand IT • Business Intelligence

  3. Phase 1 – Host Based Convergence 10GbE NAS EthernetLAN/WAN Ethernet NIC 10GbE 10Gb ISCSI 10GbE Integrated CNA LOM FC HBA FC SAN The 1st Phase of Network Consolidation will Occur in the Server Rack

  4. Pay-As-You-Grow I/O …Game Changing Capabilities Pay-AS-You-Go OneConnect 10GbE NIC + FCoE CNA Performance & Scalability OneConnect 10GbE NIC + iSCSI Adapter OneConnect 10GbE NIC Enterprise Value

  5. Amount of VMs that can run at fixed load VMs running concurrently

  6. OneCommand Manager • Centralized discovery and management of Emulex adapters • Fibre Channel HBAs • Universal Converged Network Adapters (iSCSI, FCoE, NIC) • Uniform, cross-platform management capability • General Management Capabilities: • Common feature set across enterprise class OS and server virtualization environments • Centrally update parameters and firmware • Robust diagnostic tools • Automated management • Batch mode (GUI) • Scripting (CLI)

  7. 9 of 10 Tier 1 OEMs Picked Emulex for Convergence Picked Emulex for 10GbE Server I/O Picked Emulex for 10GbE Virtualization Unified Fabric Picked Emulex for 10GbE NAS,ISCSI & FCoE

  8. 10G Ethernet Share – December 2010 8.6% 8.4% 11.3% 13.8% Source: Crehan Research Calendar Q3-2010 report released December 2010, 3Q10 vendor shares, Q4 2010 TAM, Emulex Q4 actual results

  9. 10G Ethernet PORTS Share (prelim data) Emulex is leader in 10GE server connectivity Source: Crehan Research Calendar Q4-2010 report released February 2010 with Emulex March 2011 estimates

  10. Emulex’s Converged Networking StrategyMore Than Doubling Our Addressable Market Within 5 Years Emulex I/O Convergence Footprint Emulex I/O Footprint 2009 Source: Dell’Oro Jan 2009Note: Projected market on a calendar year basis

  11. The 10Gb Transition – Cross Over in 2012 Source: Dell’Oro 2010

  12. Would you like fries with that?

  13. 40% Upsell Opportunity Switches $34,000 ($17,000 x 2) NIC Cards $20,480 ($640 x 32) Nexus 5548P 32 Fixed 10GE Ports Nexus 5548P 32 Fixed 10GE Ports Total $54,480 x32

  14. Nexus Attach Program • Automatic front-end price reduction. No back-end paperwork! • Applies to OneConnect 10G NIC & CNA purchased with Nexus switches • Program runs through June 2011 • Discount Amount = Gross Profit increase

  15. 10GbE Deployment 32 Emulex 10G NIC (OCe10102-NX) • MSRP = $780@ • Discount = $275@ • Added GP = $8,800 Nexus 5548P 32 Fixed 10GE Ports Nexus 5548P 32 Fixed 10GE Ports x32 10G Configuration Twin-Ax Copper FCoE Configuration SR Optical • 32 Emulex 10G CNA (OCe10102-FM) • MSRP = $1845@ • Discount = $650@ • Added GP = $20,800

  16. A Nudge in the Right Direction • Emulex 10GbE NIC Programme • 50% off NIC program - first 3 units per reseller end user account gets dollars off • Emulex SPIF Programme • $30 / $15 on all 10GbE Products • Emulex Project Registration • Register the 10GbE adapter projects you are working on and earn a £25 voucher for the 1st registration and £10 for every subsequent registration • http://www.emulex-channelincentive.com/quotes www.emulex.com/channel NOTE: Resellers must be a member of the Emulex Connect Partner Program to claim the above programs.

  17. 10GbE Channel Awareness Campaign www.emulex.com/channel/10gbe

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