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暨南大学外招生 《 大学英语 》 教学课件

暨南大学外招生 《 大学英语 》 教学课件. College English Course for Overseas Undergraduates. JNU QUALITY COURSE. 暨 南 大 学 外 国 语 学 院. MARKET LEADER. 体验商务英语. 综合教程第三册. a new language course for tomorrow ’ s business leaders. intermediate Business English. Course Book 3. JNU QUALITY COURSE. 暨 南 大 学 外 国 语 学 院.

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暨南大学外招生 《 大学英语 》 教学课件

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  1. 暨南大学外招生《大学英语》教学课件 College English Course for Overseas Undergraduates JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院

  2. MARKET LEADER 体验商务英语 综合教程第三册 a new language course for tomorrow’s business leaders intermediate Business English Course Book 3 JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院

  3. MARKET LEADER BOOK THREE ETHICS UNIT TEN 暨南大学精品课程 JNU QUALITY COURSE JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院 外语学院大学英语教学部外招生教研室制作

  4. ML Book three unit ten overview • Vocabulary • honesty and dishonesty Starting up • Language review • narrative tenses Listening a code of ethics Skills problem-solving • Reading • whistle blowing • on tobacco Case study profit or principle JNU QUALITY COURSE Textbook-- page(78-85) 暨 南 大 学 外 国 语 学 院

  5. Definition: Ethics Ethics are the moral rules or principles of behavior for deciding what’s right or wrong.

  6. Why do people start businesses? The Purposes of A Business To help people In need To fulfill one’s dream To create jobs To fight pollution To offer better services To make money To make better products

  7. What do you understand by these phrases? • Business ethics 商务/企业道德 • A code of good practice 良好行为准则 • A mission statement (公司/岗位)宗旨

  8. How unethical are these activities? No, you shouldn’t do that! It is wrong to… It is inappropriate to… It is unacceptable to… It is selfish of you to… It is illegal to… It is against the company rule to…

  9. Vocabulary: Honesty and Dishonesty crooked compensation disclosure A whistleblower A bribe integrity

  10. Complete these sentences. A slush fund 2. We’ve got ____________ which is used in countries where it’s difficult to do business without bribes. 3. Their car looked so much like our new model. We suspect ___________________. 4. They fired him because he was ____________. He informed the press that the company was using under-age workers in the factory. 5. He denied accepting _________ when he gave the contract to the most expensive supplier. 6. I admire our chairman. He’s a man of his word and is greatly respected for his __________. industrial espionage a whistleblower a bribe integrity

  11. 1. Who’s the best manager? 2. Should the workers have higher wages？ Discussion What’s the right thing to do? 3. Are you going to blow the whistle? 4. Maintain the price and reduce the weight, or …?

  12. Whistle-blowing on tobacco Discussion over Smoking: Is it only a matter of personal choice? A

  13. Reading: Whistle-blowing on tobacco Jeffery Wigand, former B&W executive Mike Wallace, CBS correspondent

  14. Some Key Expressions: • to blow the whistle • to expose the lies • Adamantly • Insider • Consciously • to get us hooked on nicotine • literally • to manipulate the nicotine fix

  15. Some More Key Expressions • to enhance its effect by putting dangerous additives like ammonia into cigarettes • to broadcast / to air • Central nervous system • to sue… for… • to break his strict confidentiality agreement • to go public • to succeed in intimidation • to be identified with…

  16. Some More Key Expressions • to taint one’s reputation • Leak out • to create havoc • Take the 60 minutes off the hook • Help right some wrong • Self-righteousness • Divorce • Be comfortable with • to make a difference

  17. C Answer these questions. • Because of fear. CBS feared that Wigand’s employer would sue CBS for 15 billion dollars because it claimed that CBS induced Wigand to break the strict Confidentiality Agreement between Wigand and his employer. Later, CBS no longer feared the lawsuit because the Wall Street Journal exposed the case.

  18. C Answer these questions. • Threatening and intimidating. B&W threatened to want Jeffrey Wigand’s head and sued Wigand for breaking the confidentiality Agreement. B&W also intimidated CBS to drop Mike Wallace's interview with Jeffrey Wigand in 60 Minutes.

  19. C Answer these questions. 3 According to Jeffery Wigand, he enjoyed battling big tobacco because he could do something to help others.

  20. get sb. hooked on sth. induce sb. to do sth. identify sb. with sth. be comfortable with… lead sb. to do sth. get sb. addicted to sth. be free from anxiety or strss associate sb. with sth. Match these phrases. D 1 The cigarette companies were consciously trying to get us hooked on nicotine. 2 CBS management feared that B&w might sue for as much as $15 billion for inducing Wigand to break his strict confidentiality agreement with B&WP 3 I think it hurt probably you personally, OK, because you were identified with it (the programme). 4 I enjoy what I do, and I’m comfortable with myself

  21. Listening: A code of ethics Key phrases on the recording 10.1 - the issue of ethics - be made up of… - multinationals - to reflect society’s standards - be a positive influence - to make a commitment to…

  22. Listening: A code of ethics Key phrases on the recording 10.1 • - to communicate…to… • to contribute to… • be held accountable for… • be more likely to act on …

  23. Are these statements true or false, according to Claire? B F • The issue of ethics is simple. • If a company puts its code of ethics in writing, it is more likely to act on it. • Following up a code of ethics is difficult. T T

  24. Complete the two extracts below. C commitment • ‘Firstly, it makes a _____________ to certain good ___________ and so it’s a way of communicating the importance of __________________ to all of its employees and partners.’ • ‘If you express these things in _________ , especially, then you can be held ______________ for them.’ behavior good behavior writing accountable

  25. Now listen to the second part of the interview. D Key phrases on the recording 10.2 • moral dilemmas • to offer bribes • to get … into hot water • to get involved in… • facilitation payment • be well-placed • be out of proportion to… • nepotism

  26. ‘When does a facilitation ___________ become a __________?’ D payment bribe • Examples she gives: • Paying consultants to make introductions. • The size of the payment. • The problems with nepotism.

  27. Language review: Narrative tenses • to have trouble with… • face cream • a real winner • to burn one’s skin • allergy • to harm the image • to recall the product Key phrases on recording 10.3

  28. What’s the logical order of the stages of the launch? A • e) The product was tested. • d) The product was launched. • h) The product sold well. • g) People started to complain. • a) The newspaper asked questions. • f) The number of complaints doubled. • b) The product was recalled. • c) The company lost a lot of money.

  29. Answer these questions. B • What was the product? A kind of face cream. • What was the problem? It caused an allergic reaction. • Setting the scene and providing background information • Events which happen before the story begins • Events in the story • Saying what the present results of the story are Past continuous Past perfect Past simple Present perfect

  30. listen again to the conversation. c

  31. Complete the story. D • That reminds me of the problem we _had_ with our milk carton. We ________ it a few months earlier and it _____________ popular with customers. People ______________it, _______ about it and ____________to their friends and so on. Then we _________ to a new supplier who ___ cheaper and we ______ to get lots of complaints. People ______ open the cartons any more. We were surprised about the problem because we ______ on some of our workers. They _____ it was fine. In the end, we _______ to go back to our original supplier. We _____ really stupid. In the meantime, we ________ a lot of customers. We _________ very careful about choosing suppliers for packaging ever since. introduced had become were buying talking recommending changed was started couldn’t tested said decided were had lost have been

  32. Skills: Problem-solving • to have drink problem • to affect one’s work • to deal with… • to get professional help • Let’s look at the pros and cons of… • to have a friendly chat with… • Let’s think about the consequences of… Key phrase on recording 10.4

  33. Case study: Profit or principle? Name of the company: Livewire The CEO: Niko Takakis The GM: Carl Thompson The PA to the GM: Valerie Harper

  34. Key phrases to understand: • From a loss-making company into a profitable organization • To grow as fast as possible • An outstanding employee • Be seen shouting at each other • A white super-racist • To discriminate against… • To insult sb. • To criticize sb. • Unless…

  35. More key phrases • to resign • Verbal abuse • Accidentally • An electronic can opener • A few modifications • To leak information to our rival

  36. Thesaurus swindler • absconder, charlatan, cheat, cheater, chiseler, clip, con man, confidence man, counterfeiter, crook, deceiver, defrauder, dodger, double-dealer, falsifier, forger, four-flusher*, fraud, gouger, grifter, gyp, imposter, impostor, knave, mechanic, mountebank, operator, rascal, rogue, rook, scammer, scoundrel, shark, sharp, sharper, slicker, thief, trickster

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