APPLICATION OF MOBILE TECHNOLOGIES IN ELECTRONIC COMMERCE

1. APPLICATION OF MOBILE TECHNOLOGIES IN ELECTRONIC COMMERCE Katarzyna Skibicka

2. Contents • What is Electronic Commerce? • What is Mobile Commerce? • What are Mobile Technologies? • Laptops and PDAs • Mobile telephony devices • Mobile networking devices • Identification technologies • Summary • Sources

3. What is Electronic Commerce?

4. Electronic Commerce • e-commerce, eCommerce • Buying and selling of products or services over electronic systems (eg. Internet) • Virtual items- access to premium content on a website • Physical items- objects requiring transportation

5. Electronic Commerce • Sales aspect of e-business • Consists of the exchange of data • Facilitates financing and payment aspects of the business transactions • Consumer level- World Wide Web • Institutional level- exchange financial data

6. ElectronicCommerce • E-tailers – online retailers e-tail – online retail • B2B – business-to-business • B2C – business-to-consumer

7. Internet marketing Online transaction processing Supply chain management Electronic data interchange Electronic funds transfer Inventory management systems Automated data collection systems Advertising of flights Book the ticket online without going out of home Availability of tickets on certain date and hour Interchange data with company Pay for the ticket online (eg. By credit card) Company updates the data, increases prices Company collects data of customers and flights Electronic Commerce uses

8. Business Applications • Email • Instant messaging • Newsgroups • Online shopping and order tracking • Online banking • Online office suites • Domestic and international payment systems • Shopping cart software • Tele-conferencing

9. What is Mobile Commerce?

10. MobileCommerce • M-Commerce, mCommerce, U-Commerce • ”Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-controlled networks with the help of an electronic device.” Page 33, Tiwari, R. and Buse, S. (2007): The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector, Hamburg: Hamburg University Press

11. MobileCommerce • Branch of e-commerce • Users interact with service providers through a mobile and wireless network • Users use mobile devices for information retrieval and processing transactions

12. Classification of M-Commerce Services and Applications Based on functionality: • Directory- oriented • Provides information to mobile users (only read request to directory) • Eg. location, content, user dependent, being localized and personalized, specific for every mobile user

13. Classification of M-Commerce Services and Applications Based on functionality: • Transaction- oriented • Conducts transactions between the service provider and mobile users (read and write request to directory)

14. MobileCommerce Products and services: • Mobile ticketing • Booking, cancelling- tickets sent to mobile phones, to laptops • Bus tickets, flight tickets, train tickets • Mobile vouchers, coupons and loyalty cards • Virtual tokens sent to mobile phones • Location based services

15. MobileCommerce Products and services: • Location- based services • Location used for MCommerce transactions • Eg. of services: local maps, local offers, local weather • Information services • Services delivered to mobile phone users • Eg. of services: news services, stock data, sports results, traffic data and information

16. MobileCommerce Products and services: • Mobile banking • Using mobile phones or mobile equipment to access account information and make transactions • Mobile purchase • Online shopping, browsing, ordering • Mobile marketing and advertising • Sending advertising messages

17. What are Mobile Technologies?

18. Mobile Technologies • Portable personal technologies • Enable people to use IT and not being tied to a sigle location • Any business with workers away from office can benefit fron using it • Number of users of mobile devices is increasing

19. Mobile Technologies Communication technologies used by mobile devices: • Wireless Fidelity (WiFi) • Bluetooth • 3G • Dial-up services

20. Bluetooth • Wireless communication technology for exchanging data over short distances between different electronic devices like keyboard, laptop, palmtop, mouse, mobile phone • It uses radio technology • Transmission- 721kb/s, 2,1Mb/s

21. Bluetooth • Low power consumption with short range • Power-class-dependent: • 1 meter • 10 meters • 100 meters • Eg. of applications: • Wireless networking between PCs • Sending small advertisements • Transferring files from PDAs to PCs

22. Wi-Fi • Wireless brand owned by Wi-Fi Alliance • Covers greater distances than Bluetooth, uses more expensive hardware, has higher power consumption • It’s replaces cabling for general LAN access

23. Laptop • Full functionality of a desktop PC • Full range of office software • Can be connected to the Internet, office network via a landline, wireless data services • Immediate access to data • Enable: • Making presentations, check stock leves • Flexible working • Keep in touch via email while out of the office

24. PDA • Personal Digital Assistant • Small size • Runs cut-down versions of office softwares • Enables access to emails, schedules, documents • Softwares can be installed • Can be connected to the network using cables or wireless technology

25. Mobile Telephony Devices • Important part of business life • Main features: making calls, receiving voicemail, call diversion • Offer data transmission

26. Smartphone • Offer data transmission- emails, web access, simplified office applications • Advanced capabilities, PC-like functionality • Runs complete operating system software • Full keyboard

27. 2G • Second-Generation Wireless Telephone Technology • Phone conversations are digitally encrypted • Introduced data services for mobile, SMS messages, email • Low powered radio signals • Increase sound quality

28. GSM • Global System for Mobile Communication • Telecommunication system • Cellular network • Most popular standard for mobile phones • Allows mobile phones to send and receive data, make voice calls • Signaling and speech chanels are digital • Allows full mobility of client

29. GSM • Infrustructure elemetns responsible for storing data • Roaming • 5 main GSM standards: • GSM 400,GSM 850,GSM 900,GSM-1800, GSM 1900 • GSM 850, GSM 1900- North/South America; GSM 900/1800- rest of the world

30. GPRS • General Packet Radio Service • Packet oriented mobile data service • Data rates from 56 up to 114kbit/s • Allows using Internet, streaming transmission of audio/video • User pays for sent and received bytes of data • It is often called 2.5G

31. 3G • Third-Generation of tele standards and technology of mobile networking • Greater network capacity • Services include: voice telephony, video calls, broadband wireless data • Data transmission rate 14,4Mbit/s on the downlink, 5,8Mbit/s for the uplink • Based on UMTS standard

32. UMTS • Universal Mobile Telecommunications Systems • UMTS uses W-CDMA as underlying air interface • Higher quality of service, better use of radio capabilities

33. UMTS • Services: • Fast Internet access • Videotelepnone, videoconference • TV, radio, music, video • Navigation and localization

34. W-CDMA • Wideband Code Division Multiple Access • Higher speed transmission protocol • Radio channels are 5MHz wide • One transmission channel is used for many simultaneous transmission

35. Mobile Networking Devices • Mobile IT devices which can use wired and wireless networking technologies like: • Dial-up networking • GSM, GPRS • LAN • Wi-Fi • Bluetooth

36. Identification Technologies BCODE • Identifier which is sent to mobile phone by SMS, it’s read electronically from the screen • It can be used as tickets, vouchers, ID, advertising, loyality programs

37. RFID • Radio-Frequency Identification • Authomatic identification method relying on storing and remotely retrieving data using radio waves • Electronic bar-code • System includes: • Reader with transmitter and decoder • Antenna • Tags (active, passive)

38. RFID Current uses: • Passports • Transportation payments • Product tracking • Transportation and logistics • Animal identification • Promotion tracking • Libraries

39. M-RFID • Mobile RFID • Services which provide information on objects with an RFID tag over a telecommunication network • Reader- installed in mobile device, tag- fixed • Used in m-commerce • Supports supply chain management

40. Benefits From Using Mobile Technologies in M-Commerce • Improve service offered to customers • Link person directly to office network while working off site • Enable home working or working while travelling • Business doesn’t have to be tied to a single location • Help in introducing new products and services

41. Summary • E-Commerce • Different procedures using electronic was for transaction making • M-Commerce • Ability to conduct commerce using a mobile device • Mobile Technologies • Portable and personal technologies applied in devices

42. Sources • http://www.ws-webstyle.com • http://encyclopedia.thefreedictionary.com • http://webopedia.com • http://en.wikipedia.org • http://www.cs.ucy.ac.cy/networksgroup/pubs/published/2002/m-commerce-final-revised.pdf • http://www.kingston.ac.uk • http://portal.acm.org • http://www.businesslink.gov.uk

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