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The Vision Behind the company: Life Long Memories is a gift store that specializes in making a wedding day the best it can be. We offer a vast array of high quality gift products, with the ability to customize and personalize almost all of our products right in the store! To add to this excitement we are using only products that are manufactured in the United States to help support our Nations economy!
Facts To back Up The Idea Based on average there is 2,149,000 weddings in the United States each year, with a total spending of $86 billion dollars. (Not including cost of honeymoons or wedding planners) Nearly impossible to reach all these consumers, but we should be able to reach about 10-15% which would be 214,900-322,350 wedding parties! Even with such a concentrated industry, I believe that we will be able to stand out with the unique and high quality of our product.
Why Us? Quality- With products manufactured right in our borders, we are able to offer higher quality products at a competitive price compared to our competitors. Unique-We offer services that not many of our competitors are able to do, not only are our products from America, but we are able to do our customization and personalization ourselves! Timeliness- Since we have the equipment to be able to perform all customization and personalization, we are able to deliver our final product much faster than our competitors, making our customers that much happier!
Reaching The Dream Create a website using http://smallbusiness.yahoo.com/ecommerce/features, using a pre-designed catalog template for our website. Create a social media presence Marketing & Reaching out to potential customers Making sure the quality of our product and services is exactly what we expect from our company
Security & Technology Use Norton’s Anti-Virus Protection on all computers All data will be encrypted, with credit card information stored on a different server Back-ups daily using Norton’s Ghost Back-Up. Each employee handing sensitive data will be properly trained to keep data secure with no chance of being hacked.
To End: In conclusion, I believe that our company has a uniqueness that will set us apart from our competitors. With our products being from the United States, the customization and personalization done in house, no outsourcing, and the high quality of our products, I believe we will have no problem with being able to step apart from the vast amount of competitors that we will face in the wedding industry.