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Lowe’s Companies Inc.

Lowe’s Companies Inc. By Crystal Cornelius BUSI 1200 Section 602. Vs. Contractors Large volume Usually know what they are looking for. Do-it-yourselfers Small volume Assistance purchasing products Complete projects on own. Brief Company Overview. Began 1946 in Wilkesboro, NC.

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Lowe’s Companies Inc.

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  1. Lowe’s Companies Inc. By Crystal Cornelius BUSI 1200 Section 602

  2. Vs. Contractors Large volume Usually know what they are looking for Do-it-yourselfers Small volume Assistance purchasing products Complete projects on own

  3. Brief Company Overview • Began 1946 in Wilkesboro, NC. • Initially involved with professional builders. • After its first billion dollar sales year, the company’s focus turned do-it-yourself homeowners (Lowes).

  4. Company Vision • To “provide customer-valued solutions with the best prices, products and services to make Lowe's the first choice for home improvement.”

  5. Technology and the Customer Experience • Wi-Fi is all Lowe’s stores to bring up projects on Wi-Fi enabled devices. • Associates have iPhones to aid in helping customers meet their needs (Castellanos).

  6. Lowe’s and Women Shoppers • Lowe’s has a focus on women shoppers with: • Wider aisles • Effective organization • Brightly lit aisles • Bright and fun displays and commercials • Whole room displays (Clemons)

  7. Lowe’s and Kids • Offers Build and Grow kids clinics • Kids make a wooden project • Take home apron, goggles, and patch

  8. Consumer Credit Card Offers consumers a credit card 5% off everyday purchases If spend more than $299, pay no interest for six months

  9. myLowes • Build profiles of each room in the house • Updates on when filters need to be changed • Records paint bought in the past • Can ask project questions from home

  10. Lowes.com • Departments clearly distinguished • Project ideas for do-it-yourselfers • How-to projects for each room in the house • How-to videos • Buying guide • Project calculator

  11. Home Depot Plays Catch-Up • Lowe’s has advantage in homeowner market • Lowe’s store layout is customer-centric • Home Depot’s store layout is like a warehouse • Home Depot switched plan for associates to focus more on consumers • Home Depot introduced Martha Stewart products to draw in women shoppers

  12. References • Castellanos, Dalina. "Customer Service Push at Home Depot, Lowe's and Rivals Paying off." Los Angeles Times. Los Angeles Times, 15 Aug. 2012. Web. 27 Sept. 2012. <http://articles.latimes.com/2012/aug/15/business/la-fi-home-improvement-20120815>. • Clemons, Maureen. "Lowe's Knows Women." Brogan & Partners Convergence Marketing. Brogan & Partners, 21 May 2012. Web. 27 Sept. 2012. <http://www.brogan.com/blog/lowes-knows-women>. • Dan, Avi. "How Lowe's Plans To Revolutionize Its Customer Experience." Forbes. Forbes Magazine, 26 Sept. 2011. Web. 27 Sept. 2012. <http://www.forbes.com/sites/avidan/2011/09/26/how-lowes-plans-to-revolutionize-its-customer-experience/>. • "Lowe's Companies, Inc. History." History of Lowe's Companies, Inc. – FundingUniverse. Funding Universe, n.d. Web. 01 Oct. 2012. <http://www.fundinguniverse.com/company-histories/lowe-s-companies-inc-history/>. • Lowe's Investor Relations. Lowe's Companies Inc., n.d. Web. 27 Sept. 2012. <http://phx.corporate-ir.net/phoenix.zhtml?c=95223&p=irol-IRHome>. • Ramos, Rachel Tobin. "Home Depot Woos Women Shoppers with Martha Stewart Alliance." The Atlanta Journal-Constitution. Cox Media Group, 19 Mar. 2010. Web. 27 Sept. 2012. <http://www.ajc.com/news/business/home-depot-woos-women-shoppers-with-martha-stewart/nQdSq/>.

  13. Questions?

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