1 / 8

News On The Go!

In India, the push for local language content is crucial, with English literacy at only 8-10% compared to 65% in vernacular languages. Platforms like NewsHunt illustrate the vast market potential, reaching millions of readers. With mobile technology accessible from basic phones to smartphones, the demand for localized news and vernacular content is more significant than for generic English options. This transition underscores the need for tailored media experiences that resonate with India's diverse linguistic landscape and growing mobile user base.

lazaro
Télécharger la présentation

News On The Go!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. News On The Go!

  2. Landscape: Print Media: Local Languages Dominate! • India’s English Literacy is 8-10% • Vernacular Language Literacy is 65% Readers (Millions) Available on NewsHunt • Need for Local Language and Local Content is much bigger than English and Generic Content.`

  3. NewsHunt Coverage across India

  4. NewsHunt : Handsets and Platforms From $40 Phone to Smart Phone, to Mobile Computers Java NOKIA S40, Samsung, SonyEricsson, LG, etc… Symbian NOKIA S60, Others… Blackberry iPhone Android Launching Shortly

  5. Usage of News & Video Mobile Apps: Total Minutes

  6. Unicode UTF-32 00000000 - 0010FFFF 00000000-000xxxxx-xxxxxxxx-xxxxxxxx ए = 00-00-09-0F Unicode UTF-16 00000000 - 0000FFFF xxxxxxxx-xxxxxxxx 00010000 - 0010FFFF 110110yy-yyxxxxxx 110111xx-xxxxxxxx ए = 09-0F Unicode UTF-8 00000000 - 0000007F 0xxxxxxxx 00000080 - 000007FF 110xxxxx 10xxxxxx 00000800 - 0000FFFF 1110xxxx 10xxxxxx 10xxxxxx 00010000 - 001FFFFF 11110xxx 10xxxxxx 10xxxxxx 10xxxxxx 00200000 - 03FFFFFF* 111110xx 10xxxxxx 10xxxxxx 10xxxxxx 10xxxxxx 04000000 - 7FFFFFFF* 1111110x 10xxxxxx 10xxxxxx 10xxxxxx 10xxxxxx 10xxxxxx ए = E0-A4-8F Unicode Character Encoding U+000000 :: U+10FFFF requires 21 bits (marked x below) UTF-16BE = 09 0F UTF-16LE = 0F 09 UTF-16 090F = 0000-1001-0000-1111 UTF-8 = 11100000 10100100 10001111 = E0-A4-8F UTF-16 is backward compatible to UCS-2 UTF-8 variable length, multi byte format. UTF-8 is backward compatible with 7 bit ASCII

  7. Text Rendering … • {U+0915, U+094D, U+0930, U+093F, U+0915, U+0947, U+091F} • {Letter K, Half Indicator, Letter R, I matra, Letter K, E matra, Letter T} • This needs to be composed to group of Akshars • {{0x915,0x94D,0x930,0x93F},{0x915,0x947},{0x91F}} which is • {{Unicodes forming kri},{unicodes forming ke},{unicodes forming T}} • Each Aksharneeds to be mapped to visually ordered sequence of glyph indices within font • And then this glyph sequence is drawn

  8. Chandu Sohoni chandu.sohoni@eternoinfotech.com

More Related