Community Leadership in a Networked World

1. Community Leadership in a Networked World How to Create Community in Today’s Connected/Disconnected Age

2. The Challenge of Community Leadership • “Most leaders die with their mouths open.” Ronald Heifetz Leadership without Easy Answers

3. Three Goals for Today • Explore what has changed in our communities—and what that means for community leaders and the organizations they lead? • What is the impact of those changes on our communities and what strategies can we employ that will help us create communities where people want to live and work? • Finally, what are some lessons for leaders that we can take away from what we know about our communities and the changes and challenges we are facing?

4. What would you say are the three or four biggest changes you’re seeing in your communities?

5. Four Significant Changes • Demographics • Technology • Time and Commitments • Generational Differences/Change in Leadership?

6. Demographic Changes? • Tight labor market—speaking of rural Minnesota, two biggest factors are an aging and shrinking population • In our region, population declined 12.5% from 1950 to 2016 while the state’s population grew 85% • From now to the year 2030 the 65 and over population will increase from 12.1 percent to 24 percent of the total state population (roughly one in every four Minnesotans).

7. Technology • How many of you have a personal Facebook account? • How many of you have a Facebook account for your business? • What would you say are the biggest community impacts you’ve seen or expect to see as a result of Facebook and other social media?

8. Some Facebook Facts • Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year. • There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.  • 1.32 billion people on average who log onto Facebook daily active users (Facebook DAU) for June 2017, which represents a 17 percent increase year over year • There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year

9. More Facts • In Europe, over 307 million people are on Facebook. • Age 25 to 34, at 29.7% of users, is the most common age demographic. • Five new profiles are created every second. • There are 83 million fake profiles (the impact of which on the 2016 election is just beginning to be acknowledged and understood).

10. More Facts • Photo uploads total 300 million per day. • Average time spent per Facebook visit is 20 minutes. • Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. • 4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. • 50% of 18-24 year-olds go on Facebook when they wake up.

11. The Business of Facebook • 42% of marketers report that Facebook is critical or important to their business. • 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012(guessing this growth has continued) • Stock is selling for around $170 per share; Facebook is worth $495 billion and is netting roughly $1 billion per month • A BuzzFeed News analysis found that in the three months before the US election the top 20 fake-news stories on Facebook generated more engagement (shares, reactions and comments) than the top 20 real-news stories • During the 2016 election, digital advertising revenue reached $1.4 billion, a 789 percent increase over the 2012 campaign with FB and Google receiving 85% of that revenue.  

12. Time and Commitments • Work life balance—too busy • How do you engage people in the work of community when volunteering competes with so many other things—from work to children?

13. Generational Differences/Change in Leadership • Demographic change also means a change in leaders—who are the next leaders? • What changes are you seeing in your communities around the next generation of leaders?

14. Steps to Engaging Community • Strategically gather information about peoples' perspectives—identify common interests and values • Organize your efforts around those identified common interests and values (Vision 2040 Goal areas and teams)  This resulted in a "roadmap" that identified 4 primary goals for our community through the year 2040. • 1.  Attract and Retain  2. Economic Diversity  3. Things to Do  4. Next Generation Leaders  5. Health and Wellness • Through that organizational process, develop the social connections and cohesion to enable people to work together across differences to create a healthy community.  

15. Lessons for Leaders • Community change today requires an intentional process with listening at it’s heart—it’s a marathon and not a sprint. • Good listening is fueled by curiosity and empathy: What’s really happening here? Can I put myself in someone else’s shoes? • Heifetz believes today the leader’s role is “to help people face reality and to mobilize them to make change.”  • Uncertainty and the pace of change are the new normal

16. Listening doesn’t mean all opinions carry the same weight!

17. According to an article in Sloan Mgmt Review, Leaders need: • Broader perspective—recognize that organizations are embedded in a complex ecosystem • Need to be able to shape systems instead of just existing in them • Orchestrate collaboration • Foresee and manage risks • Need to leverage informal ways of exercising leadership

18. Final Thoughts • What lessons have you learned in attempting to lead change in your community? • Any questions you’d like to pose to the group about your community or an issue you’re dealing with?