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Interaction Design Institute Ivrea

Torino, April 7th, 2003. Welcome to Ivrea Benvenuto ad Ivrea. Interaction Design Institute Ivrea. 1.Introduction to IDII 2.project proposal 3.discussion. Welcome to Ivrea Benvenuto ad Ivrea. 07.04.2003. Interaction Design Institute Ivrea. OUR FOCUS. Putting people first.

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Interaction Design Institute Ivrea

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  1. Torino, April 7th, 2003 Welcome to Ivrea Benvenuto ad Ivrea Interaction Design Institute Ivrea

  2. 1.Introduction to IDII 2.project proposal 3.discussion Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  3. OUR FOCUS Putting people first Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  4. OUR FOCUS DESIRABLE .: culture Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  5. OUR FOCUS DESIRABLE .: culture FEASIBLE .: technology Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  6. OUR FOCUS DESIRABLE .: culture FEASIBLE .: technology SUSTAINABLE .: social & economic context Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  7. Today we would like to discuss the following ideas… Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  8. HOW DOES THE DESIGN OF SERVICES IMPACT THE DESIGN OF A CAR? the case of the Multipla Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  9. FIAT IS ENCOURAGING THE DEVELOPMENT OF SOLUTIONS IN THE DIRECTION OF SERVICES… Car sharing project in Torino 5T Project Atena project Cruise Control Connect ... Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  10. THESE PROJECTS WILL WORK AS A SHARED KNOWLEDGE FOR THE PROJECT TEAM Car sharing and Car pooling could be the starting points to generate ideas Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  11. A CHANGE IN THE OFFER… car producer VS service provider car design VS mobility design product VS system Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  12. A CHANGE IN THE DEMAND… owning a car VS accessing mobility one car for long time VS several cars for different times one car to many destinations VS one car to one destination Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  13. THIS CHANGE HAS TO BE FULLY DESIGNED, INCLUDING THE USER EXPERIENCE people won’t chose the service unless they perceive a clear added value in their everyday life Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  14. MULTIPLA AS A DESIGN DOMAIN: DESIGNING MOBILITY FOR MINI-COMMUNITIES _an integrated offer of the Multipla together with some mobility-related services _a design approach that looks at communities rather than individuals _the design and visualization of new experiences rather than technical features _an integration with the FLUID TIME project Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  15. THE PROJECT WILL EXPLORE CONTEXTS WHERE THE MULTIPLA MIGHT PERFORM AS ‘COMMUNITY CAR’ _people going shopping at the supermarket _teen-agers going out on week-ends _people going on holiday _… Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  16. SCUOLA DISCOTECA SUPERMARKET LAVORO CONCERTO PALESTRA AEREOPORTO TEATRO SETTIMANA BIANCA IKEA VACANZA AL MARE INDIVIDUO COMUNITA’ Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  17. THE BRIEF OF THE PROJECTS HAS YET TO BE DEFINED… _How does a car for community look like? _Which are the user experiences for a ‘community car?’ _How can we customize the experience for a community? _… Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  18. THE DELIVERABLES OF THE PROJECT _a paper about the project’s process and knowledge _a video-scenarios presenting the project’s results Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

  19. LET’S DISCUSS! Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 Interaction Design Institute Ivrea

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