1 / 21

Enhancing Farmer Productivity: Online Agromet Apps with Agricultural Advisory Services

Explores the low user penetration of online farming apps among farmers and crop advisors, identifying obstacles and proposing solutions through agricultural advisory services. Analyzes factors affecting farmer decision-making habits and offers insights for better engagement.

ldeloach
Télécharger la présentation

Enhancing Farmer Productivity: Online Agromet Apps with Agricultural Advisory Services

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Agricultural advisory services as intermediates for online agromet applications for farmers Iver Thysen Danish Institute of Agricultural Sciences

  2. ICT for farmers: A technology searching for users ? User penetration of PlanteInfo 2004 Farmers 2% Crop advisers 50%

  3. ICT for farmers: A technology searching for users ? User penetration of PlanteInfo 2004 Farmers 2% Crop advisers 50%

  4. Bad excuses • Good weather data from DMI • Close collaboration with the advisory service • 75% of farmers have Internet • Massive marketing • Nearly all farmers know about PlanteInfo So why don’t they use it?

  5. Good reasons • We don’t provide information that fits the rational farmer’s logistic needs • Farmers are satisfied with information from other sources • Farmers can make better use of their time than fumbling with the Internet • Farmers are too stupid to know what is good for them

  6. Information provider Extension Farmers The information chain

  7. eAdvice

  8. Conclusion • Weatherdata, applications, websites and farmers’ access to Internet are NOT enough • Insight in farmers’ decision making habits and needs defined by farm logistics, and • Net-based cooperation with agricultural extension will perhaps help

More Related