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Increasing multi-family recycling and empowering youth through community outreach partnerships

Increasing multi-family recycling and empowering youth through community outreach partnerships. Presented by Tim Dewey-Mattia Napa Recycling & Waste Services. City of Napa Population: 77,000 M ulti-family recycling rates barely 1/3

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Increasing multi-family recycling and empowering youth through community outreach partnerships

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  1. Increasing multi-family recycling and empowering youth through community outreach partnerships Presented by Tim Dewey-Mattia Napa Recycling & Waste Services

  2. City of Napa Population: 77,000 Multi-family recycling rates barely 1/3 of single-family - a problem seen in most jurisdictions

  3. Project Background: • Local youth empowerment organization V.O.I.C.E.S. approached Napa Recycling and the City of Napa looking for a new project for their green jobs funding. • Program combined bilingual recycling outreach to every one of the 4000+ multi-family units in Napa and provided valuable job training skills to local youth. • State grant $ - paid for supplies, City support & project work by C2: Alternative Services • V.O.I.C.E.S. staffing paid for by green jobs funding • Napa Recycling provided account data and in-kind support • Project goals: • increase multi-family recycling • provide green job training • fulfill the new goals of mandatory MF recycling

  4. V.O.I.C.E.S. (Voice Our Independent Choices for Emancipation Support) is a service center for youth age 16 to 24 who are transitioning out of foster homes or other care programs. The V.O.I.C.E.S. youth provided critical project support by providing direct outreach and distribution of recycling bags to all multi-family facilities in Napa.

  5. Compiled MF database from NRWS system, printed brochures & signs. • Selected and ordered recycling bags from Bag-It Co (20% recycled content, 10% PCW). • Conducted orientation session and outreach training with youth.  • Contacted apartment managers. • V.O.I.C.E.S. conducted door-to-door outreach to multifamily complexes, delivering 6-gallon bins until the bags arrived in 2/11. • Youth worked in 2-person bilingual teams; provided brochures and answered recycling questions. • Youth completed door-to-door outreach to all MF complexes in the City in June 2011.

  6. Letter provided to apartment manager:

  7. Customized Form for Each Property

  8. Goodies for each unit:

  9. Enclosure Signs

  10. Some results: • 3-4% increase in diversion • Average of 450 lbs less trash, 300 lbs more recycling per month, per complex • 86 complexes visited, 4000+ units • Only 4 MF accounts out of compliance with AB341 (down to 2 by July 1, 2012)

  11. Some things to think about: • Getting the youth comfortable enough with the subject matter to be able to confidently go door-to-door • Classroom training • Initial on-site training • Team building - important for youth to be comfortable working with each other • Finding the best times to visit complexes to maximize outreach and fit in with the workers’ schedules • Transportation challenges for youth and bulky equipment • Record keeping system that can quickly/easily be used by youth to document progress and issues, and be kept up-to-date • Update meetings throughout to discuss project progress and issues • Debriefing session at end of project

  12. What next? • Would like to potentially utilize V.O.I.C.E.S. workers again with outreach/kitchen pail distribution for a pilot residential food composting route. • Need to repeat MF outreach push again soon, since there is still a ways to go on MF recycling. • ---- • Thanks to JennLarson from V.O.I.C.E.S, • and of course our Youth Canvassers: • Jonny Robles • Alicia Aragon • DaisyAnnLarkins • Daniel Jimenez

  13. Contact info: Tim Dewey-Mattia Public Education Manager Napa Recycling (707) 255-5200 x1204 tim@naparecycling.com www.naparecycling.com

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