Best Digital Marketing Institute in Bangalore

1. Do you want to unlock your potential to take your business to new heights but lack the skills of a professional SEO? Read on to find out how you can become a professional SEO fast! How to become an SEO expert? What is SEO and why is it important? SEO - Search Engine Optimisation is the process of using tools and techniques that drive organic quality and quantity traffic to your website. It is a digital marketing practice used to improve the visibility of your website and by doing so, attract potential customers. SEO is the brain and backbone of digital marketing because without it all other marketing strategies will be rendered powerless and your business will be nearly invisible. Doing SEO for content, website and social media will bring brand awareness, improve user experience of a website, generate traffic that can be monetised in the long run and generate leads for your business. You may be doing SEO but are you doing it right? Are you leveraging enough techniques to deliver quality results? What skills should an SEO expert have? As an SEO specialist, you need to develop a kind of thinking that requires you to understand what people want and how you can give it to them. It requires a balance of creative thinking and analytical thinking to make your strategies work. There are many tutorials and courses on SEO you can take up. But this SEO training in Bangalore is designed to train you from scratch and provide a deeper understanding of how it works.

2. The following skills are desirable in an SEO expert: • Analytical thinking • Critical thinking • Strong research skills • Technical & programming skills • Coding basics • Effective writing • Competitiveness • Creative thinking • Knowledge of HTML How to become an SEO professional? Take a course and get certified SEO is a vast subject in itself. It comes with an array of techniques that needs a clear understanding of how they work and how to use them. At Learn Digital Academy, digital marketing courses cover a wide range of topics depending on the type of course you opt for. SEO will be a part of any course. You will be given free tools valid for lifetime use as well. On-page SEO, Off-page SEO and local SEO are some of the subjects that you will learn in the long-term courses like advanced course, master and diploma courses. The SEO training course feesaren't too hefty so you don’t have to break the bank to learn and launch a new career. SEO trainers will guide you through the tools and metrics used in the course and they ensure that you are well-versed in the field. You will get an opportunity to work on live projects to get hands-on experience and get certified as an SEO specialist. Research the field As an SEO expert, research is an essential skill you need to have. Strong research in keywords, techniques, content, and trends is a must. Constantly renew your research skills and stay updated about the latest trends and techniques used in SEO. SEO is always changing and you must stay up-to-date on the tactics used because using old or out-dated techniques can prompt Google to drop your ranking in SERPs. Google shows only those content and sites which are fresh and relevant, so always research on new techniques and ways to use SEO in content, websites and social media. When it comes to keyword research, just integrating any keyword won’t work. Using the right tools and specific keywords that have high volume and less search difficulty or the ones that have less competition and easy to rank for will earn you good traffic and attract potential customers.

3. Understand how the search engine works Google has about 130 trillion pages stored. So how is it able to deliver you relevant results in milliseconds? Because it’s algorithm is designed to show you only relevant ones after crawling websites. There are hundreds of factors that determine your page rankings. Now, nobody knows exactly what all the factors are, so do your research and optimise the page for search intent. Search intent is an important factor to consider in SEO. You may be delivering quality content but if it doesn’t satisfy the search intent, there goes your rankings. Google will drop it like a stone. For example, when a user types “how to make a hair mask”, they are looking for tutorials and not to buy ready made products. So Google mostly shows blog posts on different ways to make a hair mask. Notice the pattern you see on the results page and look into the type of content it has. This is one of the best ways to understand search intent which will help you understand how search engine work. Master the techniques Learning SEO isn’t even half the job. You need to master the techniques and understand where to use them and when. The main areas in SEO you need to master are: • Keyword research • On-page SEO • Link building • Technical SEO Target those keywords which drive potential traffic, are less competitive, and have business value. Head over to a free keyword research tool and enter any keyword or phrases, for example, hair mask. Click on search and the tool will show you a list of keywords related to hair mask, metrics on search volume, search difficulty, and the number of clicks each keyword gets.

4. Ubersuggest’s keyword tool On-page SEO are the elements that happen on your websites like title tags, content, internal links and URLs. These elements need to be optimised to improve ranking and drive more organic traffic. Link building is acquiring new backlinks from third-party websites which can get you referral traffic too. Technical SEO involves optimising your website for crawlers to improve user- experience and index your content efficiently. It includes: • Improving page load speed • Removing broken links • Non Indexing thin content • Optimising robot.txt, and more. Use the right tools There are numerous tools for SEO but not all of them will work for you. Each of them is designed for a specific purpose and to meet a specific goal. Learn WordPress because one-third of websites are built with WordPress and it’s perfect for things that directly and indirectly affect SEO performance. Learn Google Analytics and Search Console which are the essential tools for any SEO expert. Other tools like SEMrush, Ahrefs, Google keyword planner are used to find relevant keywords. Keyhole is another tool used for hashtag research. Focus on key ranking factors A lot of SEO savvys disregard key ranking factors such as relevancy - how well your page or content satisfies search query and; authority - earning high-quality backlinks. These ranking factors must be given importance to as much as page load speed and quality content. Optimize your own website Build your own website and practice SEO on it. What qualifies being an expert is the amount of experience you have, so working from scratch on your website is one of the best ways you can learn by trial and error. You can read all you want on SEO but practical learning offers far better knowledge and experience. To build your own website, you will need: • The right topic which you’re passionate about • Domain and hosting • Basic website • Content Apply the knowledge into making your website rank. It will take time to scale the heights but learning how to optimise your website will expand your knowledge and experience that you can apply elsewhere. Start creating content that will drive traffic, build links, and ensure that the site is functioning well from an SEO’s perspective.

5. Follow SEO experts Some of the well-known SEO experts who are always ahead of the trends in the field, discover new techniques and are humble enough to share them are Brian Dean, Neil Patel, Rand Fishkin, and more. Follow them and often read their content on SEO and other digital marketing related topics. Follow popular SEO blogs like Search Engine Journal, WordStream, Backlinko, Yoast, Search Engine Land, and more. You will be surprised at what you are not doing right or missing out when you read their posts or blogs. Can I learn SEO on my own? There are ways to learn SEO online and offline. You can do as much research as you want and practice on your website, but a little training and a certificate go a long way. Learn digital Academy offers international certification courses in digital marketing that includes SEO as well. They are the number one digital marketing institute in Bangalore and a skill development partner of Jain University and GoDaddy Academy. They offer reasonable and flexible packages, so get on board with their classes and head towards becoming a certified SEO expert! CONTACT US Learn Digital Academy Website : https://learndigital.co Contact no : +91 6366370046 Email : info@learndigital.co