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Enhancing Commerce with Mobile Applications

Explore mobile trends, research, and the potential of applications to innovate commerce processes, automate tasks, and provide easy access to information. Join Neil Burton for insights on future mobile developments.

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Enhancing Commerce with Mobile Applications

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Presentation Transcript

  1. Mobilising Applicationsto: • Improve Commerce, • Automate Processes & • Provide Access to Information Neil Burton UK & Europe Business Development Manager Thursday 3rd December, 15:00 – 15:30, Content Management Theatre

  2. Web Spiders • Systems Integrators • & • Custom Developers, specialising in: • Rich Mobile Applications (RMA) • Rich Internet Applications (RIA) More….visit stand 647 or visit www.webspiders.com

  3. Trends & Research • By the end of 2009 some 44% of mobile users will access data via their handsets - CCS Insight • The number of mobile application downloads will approach almost 20 billion per year by 2014 - Juniper • One-Third of Smartphone Users Respond to Mobile Ads - Universal McCann found • Infrastructure advancement of Broadband: LTE (4G) and Wimax

  4. Trends & Research • “Mobile buyers tend to be repeat purchasers with a higher order value than average consumer, and it can be important for them to complete transactions with ease even if it means spending more." – eMarketer • “From the retailer standpoint, this will definitely be the next big thing. People will say, ‘I’ll buy it on the way home.’ It has a time-shifting and place-shifting capability.” Forrester Research’s Principal Analyst Sucharita Mulpuru, author of The Emerging Opportunity In Mobile Commerce

  5. Concept Definition • End user needs: • Who? Internal/ External? • Problem to be solved whilst “on the road” / out and about? • Process that could be automated to make life easier • New Mobile possibilities: Peer-to-Peer, Geo Location • Features of device: • Camera, Voice • Location Aware – GPS , Cell / Wifi Triangulation • Accelerometer • Business Requirements: • What is purpose? Make money, marketing, process automation? • What is expected end result? • How will you measure benefits gained?

  6. Mobile Considerations Java Obj C Microsoft .NET

  7. Improving Commerce • Advertising/Brand awareness • mCommerce (Cart2Mobile) • mPayments and mBanking • Digital Vouchers On trial at just 16 stores in Seattle and Silicon Valley

  8. Automate Processes • Inventory Management – logistics & tracking • Time sheet recording • Market Research and Surveys • Ticketing

  9. Access to Information • Email • Maps / Directions • Social Networks • Databases / CRMs • Financial info (mBanking) • Augmented Reality Red Laser (iPhone app) Sky Mobile TV app (iPhone) 

  10. Existing solutions • Cart2Mobile - commerce • iPhone App Store • Blackberry App World (Apr 09) • Samsung - automation • Event2Mobile - access to information www.event2mobile.com/onlineinformation

  11. The Future Mobile Device is your computer?

  12. The Future Evolution of the mobile device “Pattie Maes – Sixth Sense” www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html

  13. The Future Evolution of the mobile device BBC’s report on Berlin’s Free University’s software http://news.bbc.co.uk/1/hi/technology/8358562.stm

  14. Thank you & Questions Systems Integrators & Custom Software Developers Neil John Burton UK & Europe Business Development Manager Web Spiders Limited Visit: stand 647 Email: neil.burton@webspiders.com Phone: 0845 123 2592 Twitter: njbur7on Snockles: njbur7on

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