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Using suppression for proactive data quality improvement

Using suppression for proactive data quality improvement. Presented by: Elaine Roche, Senior Consultant. Database degradation. 13%*. 14% per year. 1.2 m. 600,000*. *Source: ONS. What is Suppression data?. Goneaway / Movers Change of Address Deceased Preference Service.

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Using suppression for proactive data quality improvement

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  1. Using suppression for proactive data quality improvement Presented by: Elaine Roche, Senior Consultant

  2. Database degradation 13%* 14% per year 1.2 m 600,000* *Source: ONS

  3. What is Suppression data? • Goneaway / Movers • Change of Address • Deceased • Preference Service

  4. QuickAddress Batch with Suppression “86% of respondents see clear benefits to suppressing data” QAS suppression research July 2007

  5. Ability to make informed decisions on accurate data – 39% Compliance 42% Improved citizen Perception 79% Why does suppression matter?

  6. Stage 1 • Assess the state of your data • Employ QAS data audit

  7. Stage 1

  8. Stage 2 • What can you do about it? – Use QuickAddress Batch to clean your database

  9. Stage 2

  10. Why? • Because data isn’t static • E.g. Elaine Roche • Aug 04: Moved Cork, Ireland Gunnersbury Ave, Acton • Aug 05: Moved Gunnersbury , Acton Honeywell Rd, Clapham • Aug 06: Moved Honeywell Rd, Clapham Balham Grove, Balham • Name and address captured pre-2006 is no longer accurate • Valuable contact information lost

  11. Stage 2a • Solution? – Use QuickAddress Batch to cleanand suppress

  12. Stage 2a

  13. Stage 3 – Use QuickAddress Batch to maintain over time

  14. Benefits of suppression • Cost savings • Improved citizen perception • Reduced risk of fraud • Compliance • Internal joined up working • Ability to make informed decisions based on accurate data

  15. What can you do next? • Request free data health check • Contact your account manager for a free copy of Butler Group Technology Audit www.qas.co.uk/batchwithsuppression

  16. Thank you for listening

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