Video as a Marketing Tool - What Law Firms Should Know

1. Video as a Marketing Tool - What Law Firms Should Know 2018 Just like retail businesses, law firms too can use video and video transcription services effectively in their marketing strategy. www.legaltranscriptionservice.com 918-221-7809 MOS Legal Transcription Company 8596 E. 101st Street, Suite H Tulsa, OK 74133

2. As a marketing tool, video is continuing to surge in 2018. According to a report from Google, using videos helped some retailers to increase sales by 70% and millions of people consume videos every day. Just like retail businesses, law firms too can use video and video transcription services effectively in their marketing strategy. With the right type of videos, lawyers can communicate complex messages and services to their audience. With the rise of mobile search, using video as an online marketing tool has become more important than ever for law firms. Here are the reasons why law firms should invest video: • Builds instant engagement: Video allows lawyers to communicate with their website visitors on a personal level, build engagement with potential clients, and establish rapport and trust. • Strengthens client engagement: Videos that are interesting and easy to understand format get shared, helping to boost the firm’s online reach. • Helps demonstrate your expertise: Lawyers can showcase their subject matter knowledge and expertise using video. FAQ-style videos are especially useful for this. • Boosts SEO and website conversions: SEO-optimized video content can improve your search rankings as Google loves videos. Get a video transcription service provider to make transcripts of your video. Combining transcripts with videos allow search bots to find them more easily as there is additional text on the page. • Improves visibility on social media: As social media platforms are extremely visual, they really highlight video. Sharing videos on social media channels like Twitter, Facebook and LinkedIn can increase the videos’ reach. • Improve competitive positioning: A professional looking video builds instant integrity and trust and is a great way to improve your competitive positioning. According to www.biggerlawfirm.com, quality videos can increase a law firms’ client conversion rate by up to 80 percent. There are different types of marketing videos that a law firm can use: An engaging brand video is the ideal way to introduce your firm in a personal manner. Tell your story, introduce your team and explain their services. Videos can also be used to present case studies and real client testimonials which showcase the impact of your work. To produce educational videos, use web analytics to identify the most-searched for topics www.legaltranscriptionservice.com 918-221-7809

3. and create content to demonstrate your expertise and teach your audience. Explanation videos or FAQ videos can be used to answer prospective clients’ questions. A 2017 Forbes article discussed the results of a study of user behavior reports on attorney websites representing the most popular areas of law such as personal injury, estate planning and family law, criminal defense, and firms practicing in other areas of law. The study was based on 53 websites with 3,000 visitors per site and found that video does play an important role in a legal firm’s marketing strategy. One of the websites in the study sample got over 60,000 unique visitors per year and had 1,800 viewers each year watching at least some portion of the video. The main takeaways of the study are as follows: Explanation videos receive more watchers than the commercial videos o Adding videos to practice area pages is more effective than adding them to the o homepage. This is because the video serves a very specific need that relates to a visitor’s inquiry. Law firms should have separate versions of videos for Facebook. As Digiday reports o that over 85% of Facebook videos are watched without sound, digital transcription can be used to highlight the key points. Client testimonials work better when placed on a relevant practice area page or on o pay-per-click landing pages. If clients won't appear on screen, their online reviews could be important to improve your firm’s ratings on Google, Yelp, Avvo and Facebook. An important point to note when using video to promote your legal website is to fully understand your state’s ethical rules before giving any legal advice in the video. Also, making a video would require a considerable investment in technology, including a high-end camera, tripod, lights, software, etc. So it is best to leave the video production to a trusted professional. The same goes for video transcription. Experienced legal transcription outsourcing companies have professional teams that can capture video content accurately and convert it into high quality transcripts to expand your video's reach. www.legaltranscriptionservice.com 918-221-7809