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What is Franchise - Leigh Barker Tangible Assets

A franchisee benefits from ongoing training and support, sales power, group purchasing, the use of an established business model and customer lead generation.

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What is Franchise - Leigh Barker Tangible Assets

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  1. What is a Franchise Leigh Barker Tangible Assets

  2. A franchise is a is a way to expand a business through a licence arrangement between one business owner to another. The franchisor licences its trade name and systems of doing business to the franchisee who agrees to do business under the terms of the licence. The franchisor provides business support whereas the franchisee pays a franchise fee to cover the cost of the trade name and operating methods. While the franchisor will exercise control some elements of operations to protect intellectual property the franchisor has little or no involvement in the day to day operations of the franchisee.

  3. As a franchise brand is considered the most valuable asset, franchisors expect the franchisee to implement brand standards at every location as customers have little to no interest with whom owns the assets they simply require their products or services for which the brand is known. Franchising is a popular method for companies to increase distribution of goods or services and has benefits for both the buyer and the seller. For a franchisor there is the main benefit of using other peoples money to expand more rapidly than possible. Other benefits include the ability to collect fees to continue to build the brand without losing control.

  4. A franchisee benefits from ongoing training and support, sales power, group purchasing, the use of an established business model and customer lead generation. Following the system is critical to the success of a franchise while departing from the system without approval can be detrimental to the franchise.

  5. Leigh Barker Tangible Assets Prepared by Leigh Barker Tangible Assets, Accountant, Portfolio Finance, Gordon, West Pennant Hills and MWC Group. Note that all content of this blog is general in nature and is not financial or investment advice thus anyone intending to apply the information to practical circumstances should seek professional advice to independently verify their interpretation and the information’s applicability to their particular circumstance

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