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Careers in

Careers in . What, exactly, does a psychologist do?. Not all psychologists are therapists…. Psychologists work almost everywhere – in education, industry, sports, prisons, government, churches, consulting firms, courts, etc . Three ways of doing psychology.

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Careers in

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  1. Careers in What, exactly, does a psychologist do?

  2. Not all psychologists are therapists… • Psychologists work almost everywhere – in education, industry, sports, prisons, government, churches, consulting firms, courts, etc.

  3. Three ways of doing psychology • Broadly speaking, psychologists can be divided into 3 main categories: • Experimental/Research Psychologists: The workhorses who do the basic research. Most are faculty members at a college or university. This is the smallest group. • Teachers of psychology: Often overlaps with the first group. • Applied Psychologists: Use the knowledge developed by experimental psychologists to tackle human problems, such as training, equipment design, and psychological treatment.

  4. Domains of Psychology • Biological psychologists - the application of the principles of biology, in particular neurobiology, to the study of mental processes and behavior. • Clinical psychologists – Evaluate and treat mental, emotional, and behavioral disorders • Cognitive psychologists - A cognitive psychologist is concerned with the study and understanding of how memory, perception, and thought work in the brain. • Counseling psychologists – Help people adapt to change or make changes in their lifestyle • Developmental psychologists – Study psychological development through the lifespan • Educational psychologists – Focus on how effective teaching and learning take place • Experimental psychologists - Experimental psychologists use a methodological approach to conduct experiments in controlled situations in order to examine or establish hypotheses about human behavior. • Industrial and organizational psychologists (I/O psychologists) – apply concepts to work settings to maximize productivity and morale. • Personality psychologists - A branch of psychology that studies personality and individual differences. • Psychometrics (measurement psychologists) – Focus on methods for acquiring and analyzing psychological data. • Social psychologists – Focus on how a person’s mental life and behavior are shaped by interactions with other people

  5. 9.5%Physiological 10.3% Other 3.8%Psychometrics 10.6% Health 6.7%Cognitive 13.7% Educational 8.2%Experimental 16.1% Social 3.0%Personality 19.3% Developmental Psychology has many subdisciplines. Research is performed in each of them. This chart lists the major areas for research in modern psychology. How Psychology Developed Psychology Today Seven Unifying Themes PersonalApplication

  6. 4.2%Elementary and Secondary Schools 6.3%Business and Government 8.5%Other 19.4%Hospitals and Clinics 28.0%Colleges and Universities 33.6% Private Practice How Psychology Developed Psychology Today Seven Unifying Themes PersonalApplication

  7. “Supermarket Psychology” – Why Businesses Might Want to Hire a Psychologist as a Consultant Supermarket psychology Supermarket psychology clips: http://www.youtube.com/watch?v=RmEI3_NhZj4, http://www.youtube.com/watch?v=RjgkQ6bq7aE, http://www.youtube.com/watch?v=g3IwOgA3Ngw

  8. Fast Food Logos – What do you notice?

  9. The Psychology of Color • Take a look around and you’ll see that most fast food logos contain one or more of the following colors: • . • . • . • . • That’s because, according to the color theory, these colors are known to subconsciously trigger hunger and/or induce excitement. • These colors encourage guests to spend more and leave quickly– which is exactly what fast food restaurants want you to do.

  10. The Psychology of Color • Research has shown that people eat more in a room with warm color surroundings as opposed to consuming food in a room painted in cold colors such as blue, black, or purple. • As a matter of fact, studies have shown that these colors actually suppress appetite because they are associated with foods that may have become spoiled or foods that may be toxic (how many blue foods can you name?). • While blue is one of the most popular colors it is one of the least appetizing. Blue food is rare in nature. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. • When food dyed blue is served to study subjects, they lose appetite. • Green, brown, and red are the most popular food colors. • Red is often used in restaurant decorating schemes because it is an appetite stimulant. • Yellow is an attention-getter and it speeds up metabolism.

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