Design Thinking : A High Impact Approach for Innovation and Change CBODN Conference 2014 Chuck Appleby, Ph.D.

1. Design Thinking: A High Impact Approach for Innovation and ChangeCBODN Conference 2014 Chuck Appleby, Ph.D.

2. Roadmap • Welcome and Introductions • The Innovation Imperative • Innovation Insights from Your Journey • My Innovation Journey • Design Thinking in Action (ARTtwo50 video) • Framework for High Impact, Sustainable Innovation • Design Thinking and Innovation • Application Stories • Reflection on Learnings

3. Introductions • What is your name? • What is your mission in life? • What is one cool innovation that you are proud of…one that you helped bring about?

4. The Innovation Imperative • The Challenge • Rate of learning << the rate of change • The rise of wicked problems • The dominance of the analytic paradigm and the expert culture • The Opportunity • Advances in Neuroscience • Advances in Social Psychology and OD • Emergence of new learning methods/ technologies

5. Insights About Innovation from Your Journey • Pair Up and Introduce Each Other (1 min) • Silently Reflect on an Innovation Success Story (1 min) • With Your Partner Share Your Story and What You Learned About the Key Ingredients of Successful Innovation (3 min each) • Takes notes on their stories (Think, Feel) • In the Large Group Highlight Key Insights (2 min)

6. My Innovation Journey • Navy Nuclear Engineer • Radical Shift from Right- to Left-Brained World • Johns Hopkins Graduate Student • Started a Strategy Peer Learning Group • RAND Corporation Spin-Off-- Technology Consultant • Developed methods of enhancing arms control treaty verification using satellites and on-site inspection • Technology Start-up-- Owner (Industrial Efficiency Inc.) • In Hungary…failed to anticipate market forces and returned home. • New Ventures Group Business Leader (Scitor Corporation) • Led the design and deployment of the NRO’s Acquisition Center of Excellence • Found my niche---building great companies… (100 Best Companies to Work For) • OD Start-Up Owner (Appleby & Associates, LLC) • Founded the World Institute for Action Learning • Founded Design Thinking Source Collaborative • Designed a Method for Advancing Innovation using Leadership Development Cohort Capstone Projects as a Design Lab

7. Design Thinking in Action • The ARTtwo50 (Vango) Story http://vimeo.com/66009527

8. Framework for High Impact, Sustainable Innovation Appleby & Associates

9. The Power of Mindshifts

10. What they are saying…. “Thinking like a designer can transform the way you develop products, services, processes—and even strategy” Harvard Business Review "The future belongs to creators and empathizers, pattern recognizers and meaning makers.” Daniel Pink Proprietary to Ethan James Appleby

11. Design Thinking is a process…. …driven by the following principles Source: This material was excerpted from the collections of Stanford’s Hasso Plattner Institute of Design : dschool.stanford.edu Proprietary to Ethan James Appleby

12. Original design challenge create a cheaper and easier-to-maintain incubator for clinics in nepal

13. the Embrace “point of view” user desperate nepali mother living in a remote village need to keep premature baby warm to give it a chance to survive insight most mothers don’t have the means to bring their baby to a hospital

15. Children’sMRIExperience Strangers ScaryScanners Smellsfunny

16. The New MRI Experience ''Conwecomebocktoll'IOl'r<reft''' Actualpobont,ago6

17. The Search for Unmet Needs “If I had asked people what they want—they would have told me a faster horse.” Henry Ford

18. Empathy • The first step in finding both problems and unstated needs is EMPATHY

19. Arlington Design Thinking Projects • The Leader’s Challenge Library Project (reach of service) • BizSmART (community collaboration) • The PLACE Initiative (civic engagement) • “Creative Class” Recruitment & Retention (economic development)

20. The Library ProjectDesign Challenge • How can we improve the level of engagement in library activities in three groups: • Teens • New Immigrants • “Metro Renters”

21. The Library ProjectEmpathetic Interview Questions

22. The Library Project • Over 50 ideas were generated by the design team • Three have been implemented • Food in the Central Library (attract teens) • Library Bar Events (engage metro renters • The Eight Thirteen Ball (engage metro renters)

23. The Library ProjectTeens

24. The Library Project“Metro Renters” • The Friends of Arlington Public Library present the inaugural Eight-Thirteen Ball in support of Library early literacy efforts. • The theme for the evening is “The Great Gatsby” and the 1920s. • Fine food, cocktails, dancing and instruction, plus silent auction &prizes for best 1920s attire.

25. What’s the Value of Design Thinking? • “Puts the user at the top and causes us to find out what matters...what excites...it is heart driven.” • “Unleashes creativity that you did not know existed.” • “It energizes staff by connecting them with the Community in a different way.”

26. What’s Unique About Design Thinking? • “Gets us out of how we normally collect data...out with users and residents.” (user-centered) • “It allows us to iterate and check in with users...limiting our up front investment...allowing us to get faster roll outs.” (speed to market ) • “It gets us working with end users and other people from different disciplines which enhances creative thinking.” (innovation) • “Solutions were not always expensive allowing us to promote quick wins (cost saving)

27. What Are the Key Success Factors in Using Design Thinking? • Clear understanding what you are trying to design • Openness of the staff to new ideas • Good team dynamics • Positive mindset...see the design challenge as an opportunity to create...not fix a problem

28. What Are the Challenges in Using Design Thinking? • The use of experiments and prototypes—we are used to vetting things to death...taking the life out of innovation • Seeing not getting it right as a learning experience. • We are so used to thinking we have to know everything...we forget that a lot of great ideas and solutions can come form the People.

29. What Excites You About Design Thinking? • It’s so simple • Having a real conversation with people • Shifting our focus from ourselves to our constituents. • Free from bureaucracy • It gets results

30. What Advice Do You Have for Future Users of Design Thinking? • “Get in their shoes...and then DESIGN.” • “Allow yourself to go places you don’t normally go and do things you don’t normally do.” • “Keep it fun” • “Shift your thinking from limitations to possibilities” • “Allow time for ideas to germinate”

31. What Are the Different Ways Design Thinking Can Be Rolled Out? • Integrated Into a Leadership/Professional Development Program (e.g. Leaders Challenge Library Project) • Community Working Group (e.g. The PLACE Initiative) • Design Thinking Bootcamp (e.g. Creative Class Retention Project)

32. debrief (what the hell just happened)

33. REFLECTION • 1. What were your takeaways from this experience? • 2. How is design thinking different from other approaches?

34. APPLICATION • What will you take back to your everyday work from this experience? • Where might you use design thinking in your organization?