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Consumer Confidence in Beef Safety: Survey Insights from December 2008

In December 2008, an online survey of 2,000 consumers explored their perceptions of beef safety in restaurants and supermarkets. The findings revealed that 75% rated restaurant beef safety as A/B, while 87% rated supermarket beef similarly. The survey examined various issues influencing beef purchase behavior, such as confidence in beef safety and E. coli concerns. With the Beef Safety Summit established in 2003, stakeholders have worked to improve safety standards. Results indicated that 88% believe steaks and roasts are as safe or safer, while 84% feel the same about ground beef.

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Consumer Confidence in Beef Safety: Survey Insights from December 2008

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Presentation Transcript

  1. Consumer Beef Confidence What grade would you give the safety of food you buy in restaurants? In the supermarket? A/B 75% A/B 87%

  2. Methodology Online survey of 2,000 consumers in December 2008. Consumers asked about affect of multiple beef “issues” on their purchase behavior: You do not believe this to be true for beef It may be true, but it doesn’t affect your beef use You occasionally limit your beef use due to this You frequently avoid beef due to this You have eliminated beef use due to this

  3. Six Years of Summit Meetings When the Beef Safety Summit meetings started in 2003, it was with the goal of: Bringing together representatives from across the beef production chain; Meeting in a non-competitive environment; Solving the problem of E. coli and other safety challenges. So how are we doing?

  4. Some Say Beef is Safer To what extent do you think steaks and roastsare safer now compared to five years ago, if at all? 12%: less safe 88%: as safe or safer

  5. Some Say Beef is Safer To what extent do you think ground beef is safer now compared to five years ago, if at all? 16%: less safe 84%: as safe or safer

  6. Consumers Recognize Efforts 81%: Agree 78%: Agree 77%: Agree

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