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Gym Juice

Gym Juice. Owned and Operated by Tanya Melhorn. Mission Statement.

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Gym Juice

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  1. Gym Juice Owned and Operated by Tanya Melhorn

  2. Mission Statement • Gym Juice is dedicated to provide the world with healthy and delicious options that will positively change the health and subsistence of individuals, while relentlessly encouraging positive, energetic, and fulfilled lifestyles.

  3. Vision Statement • To become THE healthy alternative to unhealthy food choices by providing a consistent, outstanding guest experience, great tasting nutritional smoothies and nutritional products in a healthy, energetic environment.

  4. Locations • In and near close proximities of gyms across America. • ---Alternative- in gym plaza • Coming to a gym near YOU! • Approximately 27,000 gyms in U.S., extreme location potential

  5. Products • Two main product departments • 1. Fresh nutritional fruit and vegetable smoothies • 2. Grab Items • Protein and nutritionally packed health foods • ---small items including Pistachios, peanuts, jerky, dried fruit, pre-post-and workout recovery items

  6. Smoothie 101 • Focus on wholesome ingredients • Each smoothies components are chosen by customer (customer designed smoothies) • ---fresh frozen fruit, Greek yogurt, choice of milk (Skim, 2%, Whole Vitamin D, Soy, Almond, etc.), nuts, honey, sugar alternatives, fresh vegetables, powdered vitamins-minerals-protein-creatine (must be 14 and older), cinnamon • ---Why frozen? 1. Fresh, 2. Convenient, 3. Cost Efficient, 4. Decrease in loss of inventory

  7. General Information • Number of employees • ---2 • Company Culture • ---Health oriented, awareness of environmental issues concerning health, positive attitudes, feedback and input are important priorities, providing quality delicious products, goal setting and accomplishing,

  8. Goals • Create partnerships with gyms • Sponsorships from and for gyms, fitness events, charities, sports teams- including professional • ---Win Win!, raising money, giving back, creating health awareness, free advertising, and create long-term business relationships • Ultimate goal to be within 80% of professional sports team stadiums and arenas within the United States • Create the ultimate smoothie America enjoys • Become the number one sought after smoothie vendor • Become Corporation within 5 years

  9. Customers • Available to individuals of all ages • Focused on attracting people going in and out of the gym to refuel their bodies with nutrition before or after workouts

  10. Strengths • Delicious, nutritious, affordable products • Product designed to promote healthy lifestyles--- alternative to help fight obesity • Environmentally concerned • Solid awareness of company goals and values • 27,000 potential business locations • Small space, cost efficient

  11. Promotion Television commercials, radio commercials, billboard advertising, gym specials (gym members will get 10% off purchase), professional athletic sponsorships.

  12. Why Sole Proprietorship? • • Easiest and least expensive form of ownership to organize.• Sole proprietors are in complete control, and within the parameters of the law, may make decisions as they see fit.• Profits from the business flow-through directly to the owner’s personal tax return.• The business is easy to dissolve.

  13. Movement into CorporationThe 5 Year Plan

  14. What are you waiting for? Find your nearest Gym Juice and begin your new lifestyle today! • Come in and experience health in a new light

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