Rethinking CRO Entirely @joannalord Director of Customer Acquisition & Retention SEOmoz www.SEOmoz.org
first a little history... “Conversion rate optimization was born out of the need for lead generation and ecommerce internet marketers to improve their website's results.” @joannalord Cited: http://bit.ly/bHrLLb
we don’t just want leads. @joannalord
we do this. categorize. contribute. invite.
and this. evangelize. commit. care.
and this. comment. consume. join.
bet you are thinking... @joannalord
first off: take a deep breath. @joannalord
first off: take a deep breath. now rethink everything you know about CRO. @joannalord
So What Should We Be Spending Our Time On? @joannalord
So What Should We Be Spending Our Time On? 10 Things to Start Improving. @joannalord
your story. The Golden Circle Theory Why? The Cause How? Value Prop What? Product/Services Simon Sinek’s Ted Talk: http://bit.ly/dcDsbx
your story. empower people to change the way the global economy works.
your story. #lamepants
your story. empower people around the world with a $25 loan.
your pillars. this is so boring. my eyes hurt.
your relationships. ideas for testing. who.
your relationships. ideas for testing. photos. place. words. context. video. who.
your triggers. Which one should you be optimizing for? did you know we have three brains? which one should you be optimizing for? the answer…all three.
your triggers. The “New Brain” thinks. It processes rational data and shares its deductions with the other two brains. . The “Middle Brain” feels. It processes emotions and gut feelings and also share its findings with the other two brains. The “Reptilian Brain” decides.It takes input from the other 2 brains but it controls the final decision making process. Learn more about the Reptillian Brain: http://bit.ly/4n7AN3
your triggers. https://www.wix.com
your triggers. https://www.jimdo.com
your triggers. https://www.yola.com
your triggers. https://www.squarespace.com