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Strategies for Business Growth: Market Penetration, Development, and Integration Techniques

This presentation explores essential strategies for business growth, focusing on market penetration, market development, vertical integration, and horizontal integration. It defines each concept and provides real-world examples from at least five companies that successfully implement these techniques. The presentation includes insights into the advantages and disadvantages of vertical and horizontal integration, as well as synergistic diversification, illustrating how businesses can enhance their operational effectiveness and market presence.

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Strategies for Business Growth: Market Penetration, Development, and Integration Techniques

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  1. Chapter 23 Making Your Business Grow Entrepreneurship & Small Business Management

  2. Market Penetration Presentation • Create a PowerPoint Presentation defining “Market Penetration”. • Research and identify at least 5 companies that have used or is currently using market penetration techniques. • Summarize your findings. Entrepreneurship & Small Business Management

  3. Market Development Presentation • Create a PowerPoint Presentation defining “Market Development”. • Research and list at least 5 ways to grow your business through Market Development. • Provide details for each. Entrepreneurship & Small Business Management

  4. Vertical Integration Presentation • Create a PowerPoint Presentation defining “Vertical Integration”. • Research and identify the following: • Benefits of Vertical Integration • Drawbacks of Vertical Integration • Factors favoring Vertical Integration • Factors against Vertical Integration • Alternatives to Vertical Integration • Research and identify at least 1 company that uses Vertical Integration and summarize your findings. Entrepreneurship & Small Business Management

  5. Horizontal Integration Presentation • Create a PowerPoint Presentation defining “Horizontal Integration”. • Research and identify the following: • Advantages of Horizontal Integration • Disadvantages of Vertical Integration • Research and identify at least 1 company that used Horizontal Integration and summarize your findings. Entrepreneurship & Small Business Management

  6. Vertical Integration Vs. Horizontal Integration Presentation • Create a PowerPoint Presentation defining “vertical integration” and “horizontal integration” • Explain the difference between Horizontal Integration and Vertical Integration and describe which is best for a company. • Research and identify at least 3 different companies who have used each. • Give a brief description of each company and identify the companies that each company merged with or bought out. Entrepreneurship & Small Business Management

  7. Synergistic Diversification Presentation • Create a PowerPoint Presentation defining “Synergistic Diversification”. • Research and provide at least 5 examples of how a company/business can use synergistic diversification. Entrepreneurship & Small Business Management

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